Welcome, Guest: Join Nairaland / LOGIN! / Trending / Recent / New
Stats: 2,799,953 members, 6,691,991 topics. Date: Tuesday, 25 January 2022 at 07:07 PM

How To Build An Active Social Media Audience For Your Business - Business - Nairaland

Nairaland Forum / Nairaland / General / Business / How To Build An Active Social Media Audience For Your Business (264 Views)

How To Target The Correct Audience For Your Brand Or New Store / Turn Your Social Media Audience Into Paying Customers / How To Quickly Grow An Engaged Social Media Audience For Your Business (2) (3) (4)

(1) (Reply)

How To Build An Active Social Media Audience For Your Business by vickysomtee: 6:25pm On May 02, 2018
One of the most challenging aspects of building a social media audience is creating effective and awesome contents that resonates with your audience each time. Having 81% of small and medium scale businesses utilizing social media, it's hard to capture your audience's attention enough to keep them coming back.

Its one thing to build a large Audience, and its another thing to build an engaged audience. its so pointless having a very huge audience with only few followers active in your handles. I so much appreciate having a social handle with 5000 followers and about 4500 - 4800 will be active, than having upto 50,000 followers with only a 100 active followers.

Sometimes trying to build a brand on social media can feel like you're yelling into the wind. You're posting photos, trying to interact with others but nothing is happening- How frustrating.
There is nothing sweeter and encouraging than having a very active audience, but building such is very difficult and tactical, and also requires consistency and patience.

Before venturing into any business both online and offline, i first commence with growing social handles for the brand. And i do this with only three social handles;


Why only these three?

Yes, there are many other social media handles to grow your brand, but these three are the giant social media and the best for growing a brand.
Here are some vital tips on building each of the above social handle. And at this course, you will get to understand why i prefer only these handles for growing brands.


Facebook is the GOLIATH in the building. The biggest on the net with more than 2 billion monthly users. According to reports by Zephoria:
*510,000 comments and 293,000 status updates are posted on facebook every minute.
*Everyday, 75 billion pieces on contents are shared.
*50% of people ages 18-24 go on facebook as soon as they wake up in the morning.
*One out of every five page-views in the U.S. is on facebook.
*Every second, five new facebook profiles are created.
*42% of marketers says facebook is important to their business.

Tips On Facebook

1. Use Images to write awesome contents
2. Reply to most comments on your page posts, as much as you can.
3. Post at least 3-5 times on facebook, depending on the brand you are building
4. Create posts worth discussing. Tell your follower you would like to hear their opinions on that post
5. Share short and meaningful videos.
6. while sharing your posts, images or videos, tell them to mention their friends who might need to see that post
7. Post images of your brands products or services along with its details, asking them make their comparison on the qualities of each products and also suggest the best.


Twitter is a phenomenal way to make an initial connection with people and generate cold traffic. Its makes the perfect first step in a funnel.
Tweets Have massive potentials to reach millions of people and go viral!.

Here are some Twitterstats released by Expanded Rambling:
*Over 1 billion registered users.
*Over 100 million daily active users.
*Over 120 million unique visitors per month.
*The average number of followers per Twitter user is 208.
*Over 550 million accounts have sent at least one tweet.
*9,100 tweets are sent every second.
*34% of active users log on more than once per day.
*83% of world leaders use Twitter.
*The US alone has over 67 million Twitter users.

Tips On Twitter

1. Follow people in your brand's niche.
2. Write cool content about your brand in your "BIO", also not forgetting to include your brand keywords in the content.
3. Tweet at least 4-6 times a day.
4. Retweet tweets from people in your brand's niche.
5. while creating your tweets or replying to tweets, try mention some people in your brand's niche.
6. Use Hashtags correctly. Make use of hashtags with your brand's keywords, especially the trending ones.


Instagram is another favourite handle as Facebook and Twitter, but its mostly used for videos and images. Instagram is the best media to engage your audience with stunning images and videos. Growing an instagram account is almost the same as growing a twitter account as they both have some similar features.
Here are also some instagrams stats offered by hootsuite:

*Instagram has over 800 million monthly users.
*Instagram users "like" over 4.2 billion posts per day.
*Instagrammers share 95 million posts per day.
*There are 25 million business profiles on instagram.
*80% of users follow a business on instragram
*Post with at least one hashtag average 12.6% has more engagement.
*Instagram has the highest interaction rate.

TIPS On Instagram

1. Follow people in your brand's niche.
2. Post relevant videos and images frequently
3. Post at least 5 times a day.
4. Reply to most comments on your posts, as much as you can.
5. Comment on peoples post especially those in your niche. And mention them while making the comments.
6. Use Hashtags correctly. Make use of hashtags with your brand's keywords, especially the trending ones.

These are the needful tips for building not just a large social media audience, but also an engaged audience. There are also some general tips needed to be carried along. What are these general tips?


Consistency is the key. Post everyday on your pages, post multiple times per day. By doing so, you are increasing the possibility of reaching and connecting to more people, and also boosting the relationship between you and your followers.
Be Consistent. Consistency helps in building a brand.

Create Interactive Contents

Its not just about posting everyday, its about posting awesome contents that is worth sharing and commenting.
Create contents that will get people excited. And there are so many ways to create such contents, Such as:

*Asking a question.
*Asking people to share their experience.
*Creating content people will definitely want to share.
Comments, shares, and any other type of post interaction helps boost the post in the search algorithms.

Try AD promotions

In as much as it is pretty cool growing an audience organically, its also nice paying for them by running some AD promotions.
Every Social handle has its ways of running ADs. And i do advice friends to try the paid service, especially the beginners, as it helps a lot.
Why opt-in For AD Promos?
*You Reach More Audience
*It makes it faster in growing your social handles.
*There is more engagement (likes, comments and shares) from paid promotions.

You might be scared because of the word "PAID".It doesn't cost much, there is no fixed amount for it, you choose the amount you desire to use in running the ADs. I use just $2-$4 for promoting normal posts(images and videos), and about $5-$10 for promoting links, important and eye catching posts.

Simply apply these tips in building a firm audience.
Growing a social media audience is not easy. It won't happen over night, all you need is patience, consistency and remember to create awesome contents.

SOURCE : https://www.victoranene.com/2018/04/social-media-audience.html?m=1

(1) (Reply)

Predict And Win With Me / What Your Bank Statement Says About Your Business / They Say It's Not Real. What Do YOU Say It Is?

(Go Up)

Sections: politics (1) business autos (1) jobs (1) career education (1) romance computers phones travel sports fashion health
religion celebs tv-movies music-radio literature webmasters programming techmarket

Links: (1) (2) (3) (4) (5) (6) (7) (8) (9) (10)

Nairaland - Copyright © 2005 - 2022 Oluwaseun Osewa. All rights reserved. See How To Advertise. 70
Disclaimer: Every Nairaland member is solely responsible for anything that he/she posts or uploads on Nairaland.