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Why Cereal Maker Kellogg Plans To Invest $420m In Nigeria - Business (3) - Nairaland

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Re: Why Cereal Maker Kellogg Plans To Invest $420m In Nigeria by mapet: 11:26am On May 04, 2018
fedora04:
The question is why has the quality for the Kellogs dropped significantly. ..just wondering. ..it's below standard. .NAFDAC please ask question

I think one of the reasons has to do with the variety of maize being used. Our Maize is not of the same variety compared to the one being used in UK, and our FG will not allow them to import maize from UK at the detriment of our local agriculture business.

I think we should be patient. If I am running this business, the strategy will be to first secure a foothold and lock down the market. The can later work with institution like IITA to improve the maize seedlings and get out better product

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Re: Why Cereal Maker Kellogg Plans To Invest $420m In Nigeria by mapet: 11:28am On May 04, 2018
runsgirl:
This is a cock and bull story.

Until i hear Kellog domiciles $420m in Central bank of Nigeria, plans to invest it in Nigeria.


Not Kellog plans to invest $420m then they go borrowing money from Nigerian banks to invest in Nigeria.

See how you just let out ignorance like fhart...... which investor first goes to deposit his investment with "Central Bank of Nigeria"?

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Re: Why Cereal Maker Kellogg Plans To Invest $420m In Nigeria by mapet: 11:32am On May 04, 2018
TheAngry1:



Temple1288: :


They plan to invest over 400 million dollars. Take it or leave it! The worst place to do business is your country. Mpama Onukwu! Ibi!
You are a failure! Bitter, unimaginative failure! Continue this way, and ten years from now you'll still be here looking for a new thread upon which to spew your negativity. Okponu oshi!

You are even making me more upset. Pls spell it well and add the cousins like "Apoda, Afofungbemu, etc" grin
Re: Why Cereal Maker Kellogg Plans To Invest $420m In Nigeria by mapet: 11:42am On May 04, 2018
mavinc4u:



ashjay001: :



I really think, it has something to do with d taste buds. D way I see pple in shopping malls, loading their carts, with those stuff ehnshocked
It has nothing to do with the taste buds. It has been confirmed by many. Those people you met loading their cart, were doing so because the price is cheaper and they have also not tasted the Nigeria version of the product. They need to check what they are not doing right.

Madam mavinc4u ,

You need to consider many variables. You have been used to the foreign version because of your exposure to it (you bought it overseas, you buy it here etc). I hazard a guess that people in your category are less than 10% of shoppers. There are significant differences in taste and qualities of Kellogg's Cereals from different countries. My wife buys cereal from US, I sometimes buy from South Africa and we buy from Nigeria. While my wife complains about quality and taste, my son is particular about brand, my daughter is indifferent. Me? I don't even do cereal often as I am not the breakfast type.

Consider people on the lower cadre of the middle income earners or low income earners who gets an opportunity to afford "Kellogg's", Do you think they are concerned about the difference in taste and quality or where it is coming from? I want us to imagine the detail and diligence that the sales people had invested in feasibility studies before getting the organisations to commit to these investment and compare it with patterns of sales we see today. They see from a multi-dimensional perspective what you see from a single standpoint.

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Re: Why Cereal Maker Kellogg Plans To Invest $420m In Nigeria by deji17: 11:01pm On May 04, 2018
mapet:


See how you just let out ignorance like fhart...... which investor first goes to deposit his investment with "Central Bank of Nigeria"?
Their hatred for Buhari has damaged their thinking faculty..

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Re: Why Cereal Maker Kellogg Plans To Invest $420m In Nigeria by AlphaCEO: 3:12am On Oct 20, 2021
deji17:

Why cereal maker Kellogg plans to invest $420m in Nigeria


Kellogg Co topped Wall Street forecasts for first-quarter profit and sales on Thursday.

By Reuters - May 3, 20180
(Reuters) – Fruit Loops cereal maker Kellogg Co topped Wall Street forecasts for first-quarter profit and sales on Thursday, boosted by stronger sales of snacks including Pringles chips and protein bars.

Though Kellogg has lowered the sugar content in many of its popular cereals to win back health-conscious customers, much of the Battle Creek, Michigan-based food company’s business today is driven by sales of snacks such as Pringles chips and RXBARs.

Highlighting the falling demand for cereal in the United States, Kellogg on Thursday also announced a $420 million investment in Nigeria’s Tolaram Africa Foods, its distributing partner in Africa, which makes noodles in addition to cereal.



It is the latest in a handful of deals Kellogg has sealed in the past few years to diversify its business, including the acquisitions of protein bar brand RXBAR and Brazilian snacks group Parati.

The company did not disclose additional financial terms of the Tolaram investment.

“Cereal consumption remained soft, though the company made progress toward stabilizing the key health and wellness brands, including Special K,” Kellogg said in its earnings statement.

Kellogg’s sales rose 5 percent in the first three months of the year, the third consecutive quarterly increase, as shoppers also bought more Eggo waffles and veggie patties in addition to snacks.

Overall sales of $3.40 billion topped analysts’ expectations of $3.30 billion, according to Thomson Reuters I/B/E/S.

Kellogg said it expects net sales to rise between 3 percent and 4 percent in 2018 on a constant currency basis. The forecast includes gains from the Tolaram investment and translates to sales of $13.31 billion to $13.44 billion.

Kellogg’s net income rose to $444 million in the first quarter of 2018 from $266 million a year earlier.

Excluding one-time items, Kellogg earned $1.23 per share, handily beating expectations of $1.08.

Kellogg’s stock rose 3 percent to $58.47 on Thursday morning.

Reporting by Nivedita Balu in Bengaluru; Editing by Sai Sachin

https://www.cnbcafrica.com/news/west-africa/2018/05/03/cereal-maker-kellogg-plans-invest-420m-nigeria/
Re: Why Cereal Maker Kellogg Plans To Invest $420m In Nigeria by Kenni700(m): 7:19pm On May 27, 2022
deji17:


Yes o my brother. Thank God. The way Buhari recovered from his illness between 2016/17, I know that God indeed wanted to use him to strengthen and build Nigeria.
It can only be God.

In 2022, is Buhari still sent from God? Now you agree that Buhari is a generational disgrace to the existence mankind.
Re: Why Cereal Maker Kellogg Plans To Invest $420m In Nigeria by deji17: 8:46pm On May 27, 2022
Kenni700:


In 2022, is Buhari still sent from God? Now you agree that Buhari is a generational disgrace to the existence mankind.

Yes. I strongly believe so. Obviously you have a different opinion. We view and perceive things differently. So no need going into a fruitless argument.
Re: Why Cereal Maker Kellogg Plans To Invest $420m In Nigeria by Fmghewzy(m): 9:20pm On May 27, 2022
rusher14:
Thank God for Buhari.

You this modafuck ;errrrr grin grin
Can you say this shittt in 2022

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