BY DIAMONDZ BLOG




Over the years, she has been known as the superstar, wife and mother — but Serena Williams, jet-setting athlete and part-time San Francisco resident, is also a fashion entrepreneur with the launch of her latest new line, Serena, on May 30.

Serena — a line of dresses, bottoms, cropped tops and other apparel — has shades of ’90s fashion: medium and light wash denim and jogger wear.

The launch came a day after Williams, 36, appeared in an eye-catching black catsuit at the French Open. The body-hugging attire by Nike may have made it easier for her to move (she defeated Kristyna Pliskova) and generated headlines by calling attention to her post-pregnancy curves. And perhaps that was the point.

Serena wrote on her IG page;

serena williams -They say life is about timing. I learned this lesson at age 18, when I chose to play a light tennis schedule because I wanted to go to fashion school.
Some criticized my decision, but I knew I had two loves–tennis and fashion–and had to find a way to make them coexist. After 15 years of false starts, and people in fashion telling me “no,” it only only drove me to work harder. As a result, I discovered what it meant to invest in myself, and I allowed that belief in myself to drive me to reach my dream.

Today, I am proud to launch @serena , my own online shop. Never stop believing in yourself, you’re worth it. #BeSeenBeHeard



Source;
http://diamondzblog.com.ng/2018/06/05/serena-williams-launches-fashion-line-for-strong-sexy-sassy-women/


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