Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops,[4][5] digital marketing campaigns are becoming more prevalent and efficient.

Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing,[6] e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.[7] In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.

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Digital marketing is a dynamic strategy harnessing online channels like social media, search engines, email, and websites to connect with audiences. It leverages data analytics and creative content to promote products or services, engage customers, and drive conversions. It's an ever-evolving landscape, offering precise targeting, real-time feedback, and a cost-effective means to reach and influence a global, digital-savvy audience, making it a cornerstone of modern business promotion.
Start your digital marketing career by learning the basics, gaining practical experience, specializing in a niche, and staying updated with industry trends. If you are looking for the best digital marketing course I suggest The IoT Academy. It provides the best digital marketing course in Noida and many courses like Machine Learning, Embedded Systems, Full Stack Java Development, and the Internet of Things.