How to Improve Website Speed: Website speed is one of the factors that determine whether you get a good ranking in Google. Site speed is a ranking factor and its importance keeps growing. A sluggish website will also result in a slower crawling rate, so Google indexes pages on your site at a slower rate. New posts will take longer to show up in the search results. Making your website faster can, therefore, lead to getting organic traffic for new posts faster and to better rankings.

Moreover, a fast website will give a much better user experience than a slow one. Research has shown time and again that people don’t buy as much from slower sites and don’t read as much on slower sites. That in itself should be enough reason to make sure the speed of your site is as good as can be.

The best site speed tools
When we’re analyzing the SEO of a website we always check the site speed. Obviously, site speed is different when checking it from different locations. This is just one reason why speed tools do not always provide the same results. That’s why we use all these tools when testing a site (and do not rely on just one):

Google PageSpeed Insights
Pingdom Website Speedtest Tools
GTMetrix
WebPageTest
Google Lighthouse
Google PageSpeed Insights splits mobile and desktop. It has recently been updated to use more real-world data to give more usable results. Also, its suggestions to fix speed issues have been improved.

Pingdom’s Website Speedtest Tools

allows for multiple locations and GTmetrixcombines several checks nicely.

WebPageTest has a few main checks it grades in an easy to understand manner.

Google Lighthouse is built into Chrome and was originally meant to assess Progressive Web Apps. It, however, gives great insights into the page speed and user experience of your mobile site, based on real-world tests. We would recommend you use all of these tools to check your site speed. Combined they give a complete overview of the site speed of your site......

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