If you’re a writer, it’s fair to assume you’d like to write a bestseller. In my 12-plus years of experience as an editor for a major publisher, bestseller status is the Holy Grail of the writing trade, and it’s not just an ego thing.

Hitting the bestseller lists is an emblem of the impact a book is having.

Bestsellers are not just about fame and money; in fact, writing a bestseller guarantees neither. They are about having an impact on society.

Bestsellers are world changers.

By definition bestsellers are rare. Whether it’s the New York Times, Wall Street Journal, USA Today, or Publishers Weekly, the value of these lists is in direct relationship to the fact that they are limited.

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