“Can I get insurance leads from Facebook?” The short answer is YES.

Let’s look at some of the must-haves to see lead results from Facebook.
Lead Generation Ads

When you first create a Facebook ad, you have to choose what kind of campaign you will be running. There are a lot of options!

Most agents create a post on their agency Facebook page and “boost” it. While this is a type of ad (called a Post Engagement), it’s not the best for leads. It is a great option for getting your post to reach more people! For example, you might share a picture of your referral reward winner for the month and boost the post so that more people see the referral information.

The next most popular option is creating a Traffic ad. This is where you create an ad that is shown to people locally. When they click on the ad, they are sent to your website or your quote landing page.

This is a good option for getting people to your website. You’ll see lots of clicks and visits from local people.

But if you want to generate the most direct leads – people entering their contact information for you to follow up – then you need to run Lead Generation ads.
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But here’s the deal…most agents won’t run these because they’re harder to setup and require a little more tech know-how than a basic traffic ad.
So what do you need to know BEFORE using a Lead Generation ad?

#1 – The leads aren’t .....READ MORE