Is there a perfect way of creating a Google search engine ads that convert?

There is no sure formula for creating the perfect adverts,

Regular testing and changes, learning from your competitors and following best practices can go along way to mastering the art of creating the perfect adverts.

However, there are some few tips that can help you improve your search engine ads for better conversion results.

These tips will help improve your ads click-through rate, and quality score of your keywords, but most especially generate leads for your business.

13 Tips to Improve the conversion of your Google PPC ads.

#1 Carryout Keyword Research
When planning on running a Google PPC ads, you first want to deal with the keywords you are going to use. Start by putting down the list of keywords relevant to your advert. Start with the general keywords, then begin to narrow them down. Make use of tools like Google keyword planner and SEMRush to further narrow down your list of relevant keywords.

When using the keyword planner or SEMRush, look through the data and see how often people search for the keywords and how many of your competitors are going after them including the bidding range. Look through your keywords again and remove the irrelevant ones, once you are through with your research.

#2 Segment your keywords into campaigns and ad groups
Lots of Google PPC advertisers make the mistake of just copying the keywords and dumping it in the Adwords bucket. Don't do this, separate your keywords into ad groups and campaigns. For example, if you are offering digital marketing services, separate your ads campaigns, into "SEO", "Website Design", and so on. This will make your ads more effective and easy to analyze. Moreso segmenting your keywords into different campaigns will make it much easier for users to interact with your ads.

#3 Make use of Location Targeting
This is specifically for those businesses that provide services in a specific location. Ensure your campaigns are set to display ads to searchers within your confined location. This tip is specifically important for local businesses.


#4 Make Exact Match Targeting
What every advertiser wants to avoid while running Google PPC ads is wastage of money which normally happens when you make use of Broad or Phrase Match. Make use of exact match targeting. With exact match targeting, your ads appear only when someone searches for the exacted keyword you have chosen in your campaign. This helps you save money and increases your conversion rate.

#5 Make use of words from your Keywords in the ad text
While writing the description of your ad, ensure to include a relevant/ exact word from your keyword that your client or customers will be looking for. This is very important as the words will be bolded when it appears in search query particularly for desktop ads.

#6 Don't play with the Headlines.
Your Ads Headline has the highest priority. They are the first point of contact with your potential customers. Carefully create them so as they can grab attention. Take your time to create them.
Optimise your ads headline for the best result as most of your customers might not have time to read the description of the ad. Place your most important attention-grabbing line on both in header 1 and 2.

#7 Include location in your ad Headline and description text
Including location in your ad copy can be very useful especially for those who have their businesses in several locations. This is more ideal for real estate and eatery businesses. ensure that the locations were part of your keywords i.e "affordable houses in Los Angeles" and so on.


#8 Include Call-to-action in your headline
Though not really neccessary, adding a CTA on your headline in a attractive manner can really increase conversions. Stuff like "Get a 20% discount", "Cheap Website Developement", can really give your headline the spark and improve the result.

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