WHY SHOULD BRAND INNOVATE AT LEAST EVERY TWO (2) YEARS.
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It’s easy for companies to get stuck in a boardroom to only talk about internal issues, but they need to look externally and see what’s happening in the future.

Going back just 10 years and companies like Apple, Google, Facebook, Amazon and Tesla were a fraction of their size or didn't exist at all, but by focusing on innovation they have become some of the biggest organizations on the planet.
Innovation can get you there!

Brands gain strength from the associations they build with consumers. But those same associations can work against brands when they look to introduce ideas that go too far beyond what consumers expect.

Think innovatively for your company, grow with your consumers and create more values.
Innovation can be a scary thing, but brands that take risks are often the ones that excel. It’s good to experiment – not just to win awards – but to learn, too.

In order to be innovative, you’ll need to do this five things:
1. Know who your company is and what it stands for: Create a vision and explain the ‘why’.
2. Hire people that contribute to the culture and don’t be afraid to remove detractors
3. Understand your consumer and meet their evolving needs
4. Commit to your culture – live and breathe what you want to be – and go against the grain: ideas can come from anywhere, so give your team a license to pursue new things.
5. Learn from your competitor’s mistakes.

Having an innovative brand can unlock an incredible opportunity. Which is why it is so important for brands to ensure that they’re perceived to be innovative in the marketplace. How? It starts with a company having innovation as one of its core brand attributes. And when that is the case, it is still important to communicate that essential truth to the world.

Credit: Baynet Fuse Limited [/http://www.baynetfuse.com/]