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|Digital Skills You Need As A Marketing Student by gomtas: 2:00pm On Aug 17, 2018|
As a marketing student, the class room experience is obviously not all that you need especially in this era f technology everything. A smart marketing student needs to acquainted with his or self with essesntial
. Content Marketing and Search Engine Optimization (Seo)
Closing business used to be a matter of the hard sell, but this is no longer the case. Consumers today have become more skeptical of direct pitches. Instead, they’re seeking out firms that have demonstrated their expertise, can educate them, and that can help address their challenges.
Related marketing topics
As they seek out such firms, buyers are searching online, and the businesses that rank highly in search engines enjoy a marked advantage. Search engine optimization (SEO) isn’t new, but the discipline has undergone fundamental changes in the span of only a few years.
It is crucial that students learn how businesses use educational content to demonstrate expertise and educate prospects, projecting their knowledge and problem-solving approach over a variety of modern marketing channels. This encompasses everything from writing engaging blogs to utilizing online video.
Similarly, students must know how to optimize that content for visibility in search engines according to up-to-date best practices. SEO is just one area where out-of-date information could cause a student to put their future firm’s marketing program at risk.
2. Social Media
Many college students today are already social media mavens, using a variety of platforms regularly in their personal lives. This doesn’t necessarily translate to fluency in social media for business, however. In the marketing industry, social media is a way to promote content, showcase a firm’s culture and brand, connect with prospects and industry influencers, demonstrate expertise, and more.
Students seeking marketing jobs have to understand how to use social media to generate website referral traffic and increase firm visibility, and how social media relates to being found in search engines. Their knowledge has to go beyond everyday use–they need to know the ins-and-outs of LinkedIn Groups, Google+ Communities, social advertising, and other features.
3. Technical Skills
Students need to understand how different types of content such as blogs, ebooks, and webinars serve different audience needs.
Additionally, students should be familiar with the most common types of software that drive a modern digital marketing program. Many firms today require jobseekers to have experience with specific software–teaching some of these tools in-depth would give students a serious advantage.
Important types of marketing software include:
Email marketing software
Social media management software and analytics
Customer relationship management (CRM) software
Content management systems (CMS)
While internships may supply some students with experience in some of these technologies, not every student can manage or afford such internships–and technology is an ideal topic for in-depth examination in the classroom.
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