He had and important wedding ceremony to attend and would like to go with a well starched cloth, but the type of the material (fabric) he brought for the purpose couldn't withstand starch, because no matter how little starch applies , it will reflect on the fabric.
He accepted we professionally treat the fabric and make sure the treatment was the best -for he was attending a wedding ceremony. Who knows if he wants the best dress for the ceremony so as to attract the single ladies? Just kidding!
He loved the treatment given to the fabric and flooded his social media accounts with the selfies taken... http://theprolaundry..com/2018/09/not-every-materialfabric-requires.html