Prince Olatunde Rotimi Paseda hails from Omu-Ijebu in Ogun State, he is a UK/Mexico based business man. He came from a family of five, his mother was a retired teacher in public service and his dad was a store keeper at PZ, Paterzon Zokalis Nigeria Limited in the 60s. He started his career in PZ and ended his career in PZ. He was the longest service staff at that point.

Paseda attended Baptist Academy for his O'levels at ikorodu, Lagos state. He thereafter travelled abroad for his University education. He attended the University of London, UK where he studied Transport Management and later got his Masters Degree in Tourism and Recreation Management from the same University.

Afterwards, he established his own company in UK which is currently being managed by his wife.

Along the line, he stumbled into a company in Mexico that manufactures heavy duty equipment. He recognized the opportunity, bought into it and it became one of his main businesses. It's a big firm in Mexico and he is one of the three partners in the company. He is also into fire engines construction, which sells mostly in Eastern Europe, and Asia and Latin America. He has successfully established two engineering firms that are into fabrication and building of heavy machinery; they manufacture water tankers, fire engines, garbage /compacting trucks and the likes and they are doing very well.

Otunba Paseda owns four major companies across the world (UK, US, and Latin America). In Nigeria, he owns a couple of hotels spread across different parts of the country, little wonder, he was recently awarded alongside President Olusegun Obasanjo and Chief Olusegun Osoba as Most Influential Industrialist among 100 Most Influential Ogun Indigenes Still Leaving.

Prince Olatunde Rotimi Paseda is the Founder of Paseda Legacy Foundation, an NGO he established as a way of helping the needy /give back to the society.

His immense contributions to the development of Omu earned him the chieftaincy title of the Otunba Adeneye 1 of Omu-Ijebu, he was also installed as the Garkuwan Hausawan (the man of the masses) of Ogun State by the Hausa communities in Ogun state.

The determination to succeed against so many odds encouraged Prince Paseda to forge ahead. He believes that if he can succeed out there in the UK, he should be responsible to his people at home by contributing his quota to the development of his home state, Ogun state and Nigeria at large.

This made him contest, although unsuccessful for the Governor of Ogun state in the 2015 general elections alongside Senator Ibikunle Amosun of ABC and Gboyega Nasir Isiaka . He is the major financier of Unity Party of Nigeria (UPN) in Nigeria and he personally believes in Awolowo's ideology of free education, free health care, cheap housing scheme and rural integration, etc.

With the likes of GNI, Lado and even then incubent's tripple A, I don't think Paseda is a big contender in 2019.