Q.1 What is Marketing?

Marketing is a way of promoting a product to the public so that a firm can sell their products or services through traditional or online marketing method.

Q.2 What are types of Marketing?

Digital Marketing
Traditional Marketing
Q.3 What is Digital Marketing?

Promoting products or services or brands with the help of digital media like mobile, internet, etc.

Q.4 What are the types of Digital Marketing?

Inbound Marketing
Outbound Marketing
Q.5 What do you mean by a responsive website?

A website which is suitable to adjust their page size into any display size of the screen from small to big device like mobile to laptop within just a few seconds. This is known as a responsive website.

Q.6 Why did you feel like applying for this position in Digital Marketing?

This Question is the most important one to judge your capabilities and experience. So, the position which you have applied for, you should have almost 70 percent information about it. Search and dig more to know what the major roles of employees in that position are.
Finding jobs is a really big issue, some institutes offer digital marketing courses with placement too.

Q.7 What is Inbound Marketing?

Inbound marketing is a technique of attracting audiences to sell any brand’s products or services with the help of content marketing, social media marketing, search engine optimization, and branding. This includes Website visits, Reviews etc which mostly contains SEO.

Q.8 What is Outbound Marketing?

Outbound marketing is a marketing technique used for promoting a product through advertising, public relations, promotions, and sales which pushes audiences to buy their products using Digital or traditional advertising methods such as Television ads, Radio Ads, Print Ads etc.

Q.10 What are the recent factors of On-Page SEO?

The recent factors of On-Page SEO are –

Canonical tag
Redirection Techniques
Robot.txt
Sitemap
SSL Certificate
Q.11 What is search Engine?

A search engine is a web-based program which is developed to search any information based on the keyword typed by the user.
The names of some search engines are – Google, Bing, Yahoo!, etc.

Q.12 What is Search Engine Optimization(SEO)?

Search engine optimization is the activity of optimizing web pages for maximizing the number of visitors to a website by making sure that the site appears on the high on the list of search results given by a search engine. SEO training is a must for any business. Such SEO training is required for a business to get organic searches.

Q.13 What are the top 10 search engine in the world?

Google
Bing
Yahoo
Ask.com
AOL.com
Baidu
WolframAlpha
DuckDuckGo
Internet Archive
Yandex.ru
Q.14 What is White hat SEO?

White hat SEO is the practices of optimizing strategies, techniques, and tactics by completely following the search engine rules, and policies to rank a website.

Q.15 What is Blackhat SEO?

Black hat SEO is the practices of optimizing strategies, techniques, and tactics by breaking search engine rules and policies to rank a website. Such techniques are not approved by that search engines and they will try to minimize the effect of such techniques. This is also known as spamdexing.

Q.16 What do you mean by Crawler or Spider or Spider-bot?

A crawler is a program which browses the World Wide Web so that it can create an index of data. So basically its aim is to crawl like a spider inside every web page present in this world to gather the information. It is also called as Spider or Spider-bot.

Q.17 What do you mean by Google Bot?

Google-bot is similar to crawling, it is the search bot software created by Google, which collects information from every web page to create an index which can be found by the people who are searching in the Google Search engine.

Q.18 What do you mean by Google Algorithms?

Google Algorithms is an algorithm used by Google for ranking websites on the Google search engine result pages (SERP). These algorithms keep on getting update accordingly as per recent technologies. It can down-ran website and penalize it for any illegal or un-followed rule which is given in the algorithm.

Q.19 What are different types of Google Algorithms?

Panda Algorithm
Penguin Algorithm
Humming Bird Algorithm
Pigeon Algorithm
Q.20 Explain different types of Google Algorithms?

• Panda Algorithm– This is the first algorithm introduced by Google which checks “Quality Content” on your website. It can check the content quality score of a website’s pages which checks low-quality, spam, or thin content. It was not able to identify duplicate content, Keyword stuffing, Plagiarism, and Spam generated by the user.
• Penguin Algorithm – It checks “Quality links” on your website. It can check links coming from poor quality or irrelevant or spammy sites or from those sites which are purposely created for SEO link building (PBNs), links with overly optimized anchor text.
• Humming Bird Algorithm– It is a faster version of the search engine algorithm. It could provide more fast and accurate result of your quires in the search engine.
• Pigeon Algorithm– Pigeon Algorithm is the newest algorithm which will provide you more useful, relevant and good search results which are more closely related to your asked queries.

Q.21 What are the top Digital Marketing tools?

The top Digital Marketing tools used in today’s date are –

Google Analytics
Keyword Discovery
Moz
RankWatch
StumbleUpon
Q.22 What do you mean by Keyword?

A keyword is a term used for search any queries by a user; it is used to match with the query asked by a person when he/she types a word into a search engine to find specific information.

Q.23 Which are the best places to use the keywords?

Keywords in comments tags.
Keywords in headline tags. You can insert it in <h1>present in HTML code.
Keywords added in image name before uploading it to a website also known as an alt tag.
Keywords in the name of your company. You can insert it in keywords link tags.
Keywords in the meta description. You can insert it in present in HTML code.
Keywords in the meta name. You can insert it in present in HTML code.
Keywords in the title name. You can insert it in
Q.24 What is On-page SEO?

On-page SEO is the method of optimizing every web pages of a website in order to rank higher in search engines results and get more relevant traffic.

Q.25 What are the activities which you do to optimize On-Page SEO? Explain it.

1) The title, Meta Tags and Meta Description –
All of these three should have targeted keyword along with a small description which is not crossing its limit and is good enough to satisfy the reader so that they are prompt to click on your website to know more information.

2) Heading –
Every page should have just one H1 TAG.
You should always put your main keyword in H1.
Heading should be in h1 format.

3) Content –
The Quality content of your website should be good enough to satisfy and prompt customer to buy your product.
Keep in mind – It should not have plagiarism, or copied content, more Keyword stuffing, and Spam

4) Image with ALT Tag –
ALT Tag means the name of an image; before uploading an image to your website change its file name and use ALT tag for easy crawler understanding.

5) URL –
Create a URL in the small letter.
There should be no Space & underscores or it should be replaced by the hyphen.
You can modify the URL of every web page of your website; try to add your targeted keyword into it.

6) Internal Links, Anchor links, and Backlinks –
Internal links must be inserted in your web-pages for engagement of user.
These backlinks should be coming from a quality website as it might lead your website’s name might come into the
list of spamming websites.
Given links should be relevant.

7) Sitemaps –
Your website should have a sitemap at below side of your page so that it is easier for Google or any search engine to crawl.
If you want a job and are having a problem in finding it, some institutes provide digital marketing courses with placement too.

Q.26 What is Meta tag or Meta keyword and it’s limit?

Meta tags are used in HTML code to provide slight info about a web page. It is usually stuffed with targeted keywords.
The limit of the Meta Tag is 255 characters.
You can insert it ininside HTML code.

Q.27 What is Meta Description and it’s limit?

A Meta Description is the short description of a website which a user can see in the search engine after typing his queries which will prompt him to click and get more information on that particular site. You can insert it ininside HTML code.
The limit of Meta description is 230 – 320 characters.

Q. 28 What is Title and it’s limit?

A title tag specifies the title of a web page.
You can insert it in

Q.29 What is a canonical tag? Explain it with an example.

The canonical tag is a method of indicating a search engine to tell that a specific URL represents the master copy of a page. It is an HTML element that helps webmasters prevents duplicate content issues which are placed in the HTML header of a webpage. Its main aim is to keep away the duplicate content out of the search engine index while improving your page’s strength into one single ‘canonical’ page.
Now, we will explain it with an example –
• https://www.victoriousdigital.in
• www.victoriousdigital.in
• victoriousdigital.in
So in such cases, we need to write to add following code in our head section so that the crawler can understand that both are different URL but indicates the same page.

Q.30 What is SSL? Why is it needed?

SSL stands for “Secure Socket Layer” are used to improve the ranking of a website. It is the standardized method of identifying any company for web security technology and is accepted all over the world.
If you detect any unusual things happening on your website such as it is taking data from the user or sending them any important information on its own, then you should quickly implement SSL into your website to avoid any of these activities.

Q.31 What is a backlink?

Backlinks are also called incoming links when a webpage links to any other page, it is known as backlink. These links play an important role in ranking high in search engine result page.

Q.32 What is anchor text?

Anchor text is the clickable text which contains a hyperlink, or it can also be said that words which hyperlink display which links one page to another web page. It usually appears as blue underlined text, but you change these colors and styles through HTML or CSS.

Q.33 What do you mean by do-follow and no-follow link?

• No-follow –
No-follow is a hyperlink which instructs the search engine to not allow that hyperlink to influence the ranking of this link in the search engine’s index. In other words, it removes the ability to pass on its page rank status to any other website whose link is included in that webpage.
• Do-follow –
Do -follow is a hyperlink which instructs the search engine to allow that hyperlink to influence the ranking of this link in the search engine’s index. In other words, it does not remove the ability to pass on its page rank status to any other website whose link is included in that webpage.

Q.34 What are the most important things you should keep in mind while link building?

Link building is an activity in digital marketing whose main aim is to build quality links and increase page ranking in SERP (Search Engine Result Page). There are many specific rules to build good quality links. But, here we are going to tell you the most important points which you should look before submission. If you did not follow these rules then your website might come into a spamming website and once you got into this list it will be very difficult for you to get out of this list. So it is better to take prevention than cure. The points are –
• Quality of backlink i.e. PR (Page Rank), PA (Page Authority), DA (Domain Authority) must be good. For this try to find the list of websites whose PR, PA, DA should be good so that you can submit your website links plus it will make sure that it is safe for your website.
• Submit good quality content containing your targeted keyword.
• Do not copy or paste the same content as in your website. Every time before submitting try to make a new one.
• Properly use of anchor text.
• Fill keywords in your URL, content description, Title, and Meta Description.
• Avoid site with wide links.
• Avoid links from any low-quality website.

Q.35 What do you mean by SEO?

SEO or Search Engine Optimization is a technique which can lead to a huge rise in quantity and quality website traffic with the help of organic search engine results. The activities which you can do in SEO generally are not paid in case of the organic way but if you want then you can also increase your traffic through paid media, but it will not be organic. These activities are – Image or Info-graphic submission, Question, Answer sites, Article submission, Classified Ads, Guest blog submission, Blog Commenting, PPT or PDF submission, Forum Discussion, External Blog submission, Social Bookmarking, Press-Release submission, Business listing, and Video submission.

Q.36 How a keyword is important for SEO?

Keywords play the most important role in Digital Marketing media as everything which we type in a search engine are the keywords which will allow us to show the exact same or related result which we want. Keywords are known as the main weapon of any business to rank high in search engine result page (SERP), to sell maximum products, and to provide services to maximum customers. It makes easier for the users to discover particular information on a search engine. Even in paid media you first need to make a list of targeted keywords, only after this, you will do further process. Therefore, as you can see keywords plays the most important role in every activity which we do in digital marketing such as SEO, SMO, PPC, Content writing, Website building, Website ranking, etc.

Q. 37 What is Page Authority (PA)?

PA is a term introduced by MOZ which tells what position a website ranks on a search engine result pages (SERP). The lesser the no. the better will be the position of that website. A Page authority score ranges from 1 to 100.
You can check your website’s page authority in following websites –
• smallseotools.com/page-authority-checker/
• moz.com/researchtools/ose/
• www.seoreviewtools.com/website-authority-checker/
• www.prepostseo.com/domain-authority-checker

Q.38 What is Domain Authority (DA)?

DA is measure and determines the power of a domain name i.e. Domain name is a search engine ranking score method developed by Moz which tells how well a website will rank on a search engine result page (SERP). A Domain Authority score ranges from 1 to 100, if this score of a particular website is higher, this website will rank in the better position in a SERP. To improve Domain Authority you need to develop and build good SEO.
It considers the following points –
• Domain age
• Popularity
• Total no. of links in a website
• Overall SEO points

You can check your website’s domain authority in following websites –
• https://smallseotools.com/domain-authority-checker/
• https://www.prepostseo.com/domain-authority-checker
• https://moz.com/researchtools/ose/
• https://www.seoreviewtools.com/website-authority-checker/

Q. 39 What is the difference between Domain Authority and Page Authority?

Domain Authority vs. Page Authority –
Domain Authority calculates the predictive estimate of ranking strength of all domains or sub-domains of a website, whereas Page Authority calculates the strength of an individual page.
A website is considered good when its Page Authority is high and Domain Authority is also high. Both of them have a score ranges from 1 to 100.

Q.40 What is Moz Rank (mR)?

Moz Rank (mR) is a method of calculating domain level rank which shows the popularity of a particular webpage or a website. If a website’s rank is high in MozRank, then it will rank at a high position in the Search Engines Result Pages (SERPs). A website’s Moz Rank can be improved by getting more and more backlinks from medium and highly popular websites. A Moz Rank score ranges from 1 to 10.

Q.41 What is the formula for CTR (Click Through Rate)?

The formula to find CTR is –
CTR = (Total clicks / Total impressions) X 100.

Q.42 What are the Techniques of Inbound Digital Marketing?

The Techniques of Inbound Digital Marketing are –
• Email Marketing
• Search Engine Marketing
• Search Engine Optimization
• Social Media Marketing
• Social Media Optimization

Q.43 How can check which pages are indexed in Google?

You can check which pages are indexed in Google by two ways –
1) You can check the Google Index Status of your website with the help of Google Webmaster tools. Click on Google index present at the left side after entering Google Webmaster tools. Now, a drop-down menu will appear on screen, then click on index status, after this add the website which you want to check on the dashboard and after this you need to verify the ownership, clicking on the “Index status”, this will show you the numbers of pages indexed by Google.
2) The second method is by doing a manual search on Google by typing on Google search bar site:websitename.com, and the number of pages indexed would be shown on the SERP.

Q.44 What is Google Webmaster Tools or Google Search Console?

Both of them are the same, but right now Google Webmaster Tools has been given a new name i.e. Google Search Console. Google Search Console provides free web services to a digital marketer by allowing them to control and achieve the online presence of their own websites. It also helps the business owners to see the crawl errors, malware, backlinks, and crawl stats.

Q.45 What is Google Fetch?
Google Fetch is a tool introduced by Google, which allows you to test how Google can provide a URL on your website. You can use it to check whether Googlebot can access a webpage on your website, plus it also checks whether any page resources are blocked to Googlebot.

Q.46 How is Google Fetch useful?

The advantages of Google Fetch are –
• Troubleshooting (finding any issue) WebPages to boost the performance of a website in SEO.
• When you update your website content, then you can submit pages for indexing.
• Detecting any malware attack and also finds pages affected by it.

Q.47 What is bounce rate?

When a user enters a website and doesn’t find any satisfying contents and do not want to get engaged more on that website; Bounce rate is the total no. of these visitors who leave the site after viewing only one page. In other words, it shows the percentage of users who enter the site and then left or “bounce” from the website.

Q. 48 What are crawl stats?
The Crawl Stats is a report which contains data about Googlebot’s activity on your website for the past 90 days. This will consider all type of content which are downloaded by Google like CSS, JavaScript, or Flash.

Q.49 What are the tasks of an SEO executive? What are the off-page activities which you have done?

Article submission
Blog Commenting
Business listing
Classified Ads
External Blog submission
Forum Discussion
Guest blog submission
Image or Info-graphic submission
PPT or PDF submission
Press-Release submission
Question and Answer sites
Social Bookmarking
Video submission
Q.50 What are the Techniques of SEO?

White hat SEO
Black hat SEO

https://www.victoriousdigital.in/top-100-questions-and-answers-of-digital-marketing

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