Do you really need a digital marketer to work with you on the Online promotion of your business? The question would be like comparing walking to using a bus over a long distance for an appointment. It depends on many factors if you would need a digital marketer to assist in necessary marketing campaigns.



Digital marketing is evolving in an interesting way. Sometimes, the most important decision to make on using any media is about the audience, message, impact, budget, and time. So, should you just dive into the new media advert without evaluating the reasons behind, certainly no?

In this post, I have highlighted some questions and answered them in a way that would make you decide what to do. You will be able to effectively understand how the new media marketing may fit into your marketing promotion and strategy. If you have been using the essential digital media channels like social media, email marketing, SEM/SEO, Apps, content media, then this is more like questioning your reason behind the use.

Do you really need a Social Media Expert?

If you don’t really care about what you post on social media, its impact on your business, the reason for the contents to address every decision a consumer makes, if the audience truly just clicked, liked and flipped through without letting the brand image and message stick. If the impressions, reach, frequency does not really count, and there is no connecting goal to every decision made, then I would rightly say, you don’t need one.

The fact is, for social media posts, there must be a strategy and a goal for every action. You don’t just open a platform because everyone is going social for business. There must be a significant reason for wanting to go social for your business. It is appropriate to conduct an investigation to understand the best social media platforms to choose from, knowing that your potential and active customers are there.

This applies more to small businesses with little marketing fund. Going on every social media platform may not be the best marketing option to take because of budget constraint and availability of audience, including management of the communication.

With the help of a digital media expert, the right social platform suitable will be chosen, the plan on the platform will be drawn before you begin, contents to publish will be planned against objectives which could be awareness, engagement or sales. The important meat is the analysis of each social channel for measurement and optimization because data metrics point to some decisions that work and some decisions that did not work. A digital media expert provides a thorough investigation to understand how best to guide media decisions.

Also, I would advise that you allow a digital media expert handle your social media adverts so that your campaign objectives can be achieved effectively with little cost and better ROI. You would not have the time to navigate and dive your head into all the data staring you in the eyes.

Do you need a Google or Bing Ad or PPC marketer?

If you don’t really care about what the cost of impression, cost of clicks, cost of acquisition, target audience characteristics, the delivery of the campaign and its performance, then you should think of hiring an expert. If you do not care about the evaluation of the rank factors such as landing page, bid price, quality content, the responsiveness of platform, with some other factors like keyword research and optimization, Ad scheduling, demographics and all, then you may forget about hiring any digital marketing expert or PPC expert.

PPC Ads is another decision a business needs so as to make to reach a wider audience beyond social platforms as people are moving everywhere around the digital space. Platforms like Google, Bing, Yahoo provide the opportunity for a business to be introduced to people whether on their phone, desktop or tablet. Some may even be watching videos on youtube and you need to call their attention to your business.

A good PPC marketer ensures that goals are clear for every campaign set up and the possibility of outcome is good. The beauty of digital is that it is measurable. You cannot be focused on conversion and be setting up brand awareness, you will indeed have high impressions and lower CPC or conversion. For each objective a business needs, the PPC Marketing expert research on the best possible ways to achieve that after running some test, he makes adjustment as campaign runs and optimize Ad campaign to give suitable results. I have seen a businessman waste $5 dollar every day for 5 months because he was doing PPC Ad himself. He got no return on investment after all the goal wasn’t clear what he wanted.

Always examine your options, to hire or not to hire an expert.

In conclusion, hiring a digital expert is always your decision to make but your business would need to weigh those decisions more on cost, strategy, competition, best practice, available time, efficiency and effectiveness of actions and plans.

Every business is not designed to go digital but every digital option is always a tool that a business can always profit from.


https://www.dreamspiremedia.com.ng/2018/09/do-you-truly-need-a-digital-marketer-for-online-promotions/

Also Check: https://www.dreamspiremedia.com.ng/2018/07/12-importance-of-developing-a-follow-up-into-your-marketing-and-business-strategy/