Trademark application process in the United States is usually stretched and strenuous. Sometimes not up to half of the patent applications have the probability of being approved on a yearly basis. Some approved applications become subject of Appeals by other contesting parties. Based on the preceding, it has become imperative for business owners to keep their trademark protected from cancellation, infringement, and other legal issues considering the challenges faced by applications which seek to register trademarks.

How To Register a Trademark:

The procedure to register a trademark in United States of America is simple but stretched. You may consider the following steps:
• Visit www.uspto.gov the website of the U.S. Patent and Trademark Office.
• Conduct a Trademark Comprehensive Study (TMCS) or search and consider the registration probabilities to ensure that someone else has not registered the mark already by checking the Trademark Electronic Search System database.
• File your trademark application before the Trademark Office.
• Avoid adding a domain extension to your trademark. This is to prevent third parties from registering the same name by adding another extension.
Note: You may engage the service of a Trademark Attorney to help you handle the complications and legal issues that are connected to the process if you are unable to handle it yourself. It is advisable for you to engage a Trademark Protection Service to assist you in monitoring the use of all your trademarked materials and products against violations and infringements.

How To Protect Trademark, Maintain Your brand And Grow in Value:
• Update Your Trademark Registration Paperwork Regularly
The Trademark Office presumes that inaccurate data on a filed paperwork signifies fraud whether or not it is intentional or deliberate. The famous case of Hachette Filipacchi Presse V. Elle Belle is a locus classicus on the subject of Trademark in relation to data filed at the Trademark Office. Elle Belle (the Respondent on record) lost their trademark for not updating the changes on their registration paperwork upon approval of their application but consequent upon an adjustment of business from sales of women’s clothes as an initial business to sales of men and children’s clothing. The failure to update their records cost them their trademark.
It is expected that business owners appreciate the fact that Trademark Office presumes fraud the moment a business owner fails to notify them of a change or an adjustment in the nature, object or circumstance of their business and the consequence of such failure is cancellation of a previously approved trademark or patent rights. Source: Betterdays https://betterdays.us/trademark-legal-protection/