6 Tips for Marketing Children’s Books

Every book genre is unique, not just in content, but also when it comes to book’s publicity and promotion. Children’s books, in particular, require a different set of tactics than other books when it comes to book promotion. Children’s books have a very different target market, because children can’t buy books … but parents, teachers and others can and do buy books for them. So to get to your end-user, you need to get in front of the people in the middle!

Here are some tips and book publishing marketing strategies to help you along the way:

1. Begin locally.

For children’s book marketing – whether print or ebook marketing services – it’s almost always best to start locally. Reach out to bookstores, both chain and independent, and inquire about opportunities for events and signings. Most stores have a “local author” section, so ask about that as well, and offer autographed copies – always a nice touch.


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