4 Reasons Why Digital Publishing Is A New Revenue Opportunity For Agencies

There’s a rumor going around that digital publishing is killing the agency model. Just google “agency is dead” and you’ll see what I mean.

Brad Jakeman, the president of PepsiCo says, “The agency model is not going to bend — it’s going to break.” And he’s just one of the pessimists asserting that today’s digital landscape has made agencies outdated and obsolete.

The growth of digital marketing and communications has shaken things up. Offline marketing spend is way down. Large-scale investing into agencies for TV campaigns is no longer commonplace.

Traditional print agencies that don’t adapt with the times and begin to offer digital services like content marketing and search engine optimization will certainly face challenges.
Read more at; https://www.issacharprojects.com/4-reasons-why-digital-publishing-is-a-new-revenue-opportunity-for-agencies/