THE GREAT STRATEGY

NOTE: This is based solely on my observation and reaearch as a consumer and a food review specialist. We will not take any responsibility for any words reconstructed here.

Okay!!! Let's start.

Coca-Cola, which is one of America's fortune 500 companies is unarguably one of the most successful beverage drink company in the world; if not the most successful. They have almost perfected or probably perfected one of their goals which is coca cola product being on every lips in the world.

Narrowing it down to Nigeria and Africa generally, it's safe to say Coca cola brand has conquered Africa as they are the most consumed in Africa especially in Nigeria where the 7up company were always in fierce competition.

However, there is this Mentality in Nigeria that Coca-cola brand are for the rich while the 7up products for the "small boys" (Only God knows how that was implanted in our minds as kids).

The dominance of Coca Cola company continued unabated until 2016 when rite foods introduced bigi beverages which came in Cola, orange flavours and bottled water.

RITE FOODS

I won't go into the details of their company as focus is on beverage. "In their words, they realised sausages must be consumed with drinks; thus, their decision to start making drinks".

STRATEGY (THE GENESIS)

The first distinctive move by the rite food was to increase their bottle size to 65cl. Probably because they are proudly a Nigerian Company, they understand that Nigerians loves quantity. These, in the beginning, definitely got Nigerians interested and curious. While some refuse to give them a trial taste, Many including me decided to buy all brands.

Conclusion was, from my perspective, that they were trying to hard to please. This is because the beverages was too sweet and too harsh. So many went back to Coca cola products as size alone seems not to be enough.

OPPORTUNITIES AND OPPORTUNIST

This went on for some time before the Nigerian economy went downside and the Coca cola company and 7up company decided to increase the price of their 50cl bottles from #100 to #150.

Immediately this happened, coca cola quickly revealed another size of coke and fanta called the SOLO BOTTLES which was sold at #100, so their bigger bottle was sold at #150 (Note that both Coca cola and 7up company have increased their 50cl bottle to 60cl because of the increase in their prices However, bigi beverages retained their size and their price)

This uncomfortable adjustments by both Coca Cola company and 7up Company have already forced some Nigerians who earns less than 2$ a day and have big appetite to FOLLOW BIGI COMPANY.

Little did the bigi company know that the power struggle just began... Read all and know who won or is winning presently @;

http://www.caterbakes.com/2018/10/coca-cola-vs-nigerian-biggie-cola-rite.html?m=1

Nice one opp

Omo see diabetes ooo. I jump and pass biko.