1. Consider your message.
Certain messages are better suited for flyers than others. Most of them can be grouped under the same umbrella that is, most flyers are announcements. Maybe you're trying to drum up interest for a new business or invite people to a local festival.

Make sure you're completely satisfied with every aspect of your flyer, from content to design. Because once you print out hundreds or thousands of copies, there's no going back.

2. Consider your timing .
Flyers are made of paper. If you're hanging flyers outside ensure to improvise during rainy season, take holidays into account as well your flyer might be competing with a lot of decorations. Space might not be as readily available as it was before. That doesn't mean you shouldn't advertise around a holiday especially if your message is seasonal or topical but you should still take note.

3. Consider your audience.
Who should read your flyer? Is it of general interest, or does it address a specialized audience? It's important to consider this before you start flyering. It's one thing to hand them out to people. It's another thing to hand them to the right people.

Distributing flyers to random strangers who pass you on the street might not be as effective as targeting a specific audience. In fact, in many cases, you might as well be putting your flyers in the trash. But once you understand who your audience really should be, you can put together a smarter distribution plan.

4. Consider your distribution method.
How are your flyers getting to your intended audience? You have a few choices. The most popular methods are:
Hanging the flyers in public/community areas.
Handing the flyers to people directly.
Inserting flyers in Magazines, Newspaper etc
Keeping a stack of flyers in a high-traffic area.
Delivering the flyers door-to-door (or car-to-car).
The method you choose will have critical ramifications on your distribution plan. For example, how many flyers will you need to accomplish your goal? How long will it take to get rid of them all?

No matter where you're flyering, make sure you get the right permissions. Not all places that are open to the public are open to flyering as well.
Don't give up hope, though. Many times, you can chat with property owners to determine whether they're open to flyering. If you see shops with flyers already out front, that's a good sign. Take a look around, and don't be afraid to ask!

5. Consider your distribution team.
If you're hanging or handing out flyers all by your lonesome, it's going to be a long ride. Flyering moves much faster in a team. Fortunately, you can call for our support @Thoughts Print for help, we offer services in flyer distribution, online distribution, campaign planning, printing services etc.. If you're announcing a new store, employees can help. If it's a party or a concert, you can recruit family and friends. If it's a club or organization, it shouldn't be hard to find volunteers.

The lower the quantity, the easier it will be to get all those flyers out. However, if your back's against the wall, you still have options. If you don't have the time and no one else seems to, we will be glad to be at your service.

We can help you create a smart plan that targets your audience in a timely fashion.

6. Target your distribution.
Finally, take a good hard look at your distribution plan and make sure you've accounted for all the steps up to this point. Now that you have all the basics in line, you can make some advanced adjustments. Targeting your distribution is the final consideration that will have a major effect on your success, and there are two ways to do it.

Geographic targeting. If you run a local business, you can target specific areas who are more likely to benefit from your services. You can choose the cities, streets, or even neighborhoods to flyer.

Demographic targeting. If you're announcing a new location for your business, you might target loyal customers who you know will be interested. Or if your flyer addresses a specific need, like babysitting or real estate, you might be selective about who gets a flyer. The idea is to give flyers only to the people who actually benefit from your message, so your flyer has a higher chance of success.
Flyering may be a cheap way to advertise, but that doesn't mean you want to throw your money away. With these six considerations accounted for, you can craft a smart flyer distribution plan that helps you achieve your business or personal goals.

At Thoughts Print, we design, print and distribute your flyers.