Automation is the process of using technology to deliver products and services and to complete tasks that previously required manual human activities.
Sales automation is the process of using software to automate the business tasks of sales, including order processing, contact management, information sharing, inventory monitoring and control, order tracking, customer management, sales forecast analysis and employee performance evaluation (Webopedia).
The data derived from these activities helps to improve an organization’s sales process and helps them build better relationships with clients. This ultimately leads to closing more deals at a faster rate.

Sales automation tools are usually accessible in real time providing vital reports on sales, revenue and activity of every member of the sales team in an organization whenever it is needed.
Integrating sales automation will enhance both the organization and sales person’s productivity, increase closure rate and drive more revenue.
It is designed to eliminate much of the tedious manual work that salespeople do and free up both time and resources to improve productivity.
In our last update, we talked about Why Nigerian businesses fail at sales, in this webinar, we’ll look at how to use sales automation to grow your business.
Let’s look at the regular sales process:
1. Get quality leads – Identify your market, generate leads
2. Demonstrate value – Demo, presentation/pitch
3. Nurture client relationship
4. Qualify the leads (using lead scoring to determine how ready the prospect is to make a purchase)
5. Close the deal
6. Maintain relationship (stay in touch, train users on how to get value from your product give them a great customer experience)
7. Upsell – It is easier to sell more to a client after they have bought from you
Most of these activities can be done using a solid CRM system.

You can get more value out of these activities using sales automation.

Benefits of sales automation for organizations:
With sales automation, salespeople will be able to log all their activities into the system so their superiors will be able to see the value they are bringing to the organization.

The CEO, Sales Manager/Sales supervisor will be able to have direct access to this data which includes: customer-related data, sales figures, customer complaints, individual/company targets and more.
This will help the effectiveness and financial health of the organization. Management will be able to make decisions based on real-time information made available.
Through sales automation, sales process becomes faster and sales team can manage all their activities using one system. They can store and organize their data which is accessible from any device fostering collaboration among members of the organization.
One sales automation system you can use to achieve all of this and more is Finultimate.

[url]finultimate.com[/url]
Source: https://medium.com/@finultimatecrm/how-to-grow-your-business-with-sales-automation-654835fa1aac

This is educative

Damiagy7218:
This is educative

Glad you found value in the info. Kindly checkout Finultimate, we're the Best CRM in Nigeria. I will be glad to give you a demo.