A CEM platform is nothing without a little help from its friends. And we at CloudCherry say this as a full-featured CEM platform ourselves. We’ve invested a ton of time and energy into building the easiest, quickest integrations with the tools our clients already rely on.

And here’s why.

Businesses collect and store a lot of customer data during normal operations, but it’s stored across multiple teams, systems, and servers. For example, the development team is storing user logs that show errors, time spent in the app and a ton of other useful information. Customer support has years of customer conversations stored in their help desk. Marketing collects customer engagement data in various operational platforms. Each department only has eyes on a tiny slice of the total data that’s being collected.

The problem with all of this data being segregated is that businesses can’t access it for use in their CEM programs. Successful CEM programs require breaking down silos for a complete view of the customer.