Instant messaging applications including WhatsApp, Facebook, and many others became deeply entrenched in the lives of Nigerians in recent years, and this fueled speculations that they might take over the role of conventional phone calls and text messages.

In fact, analysts predicted that voice and messaging revenue for Nigeria’s mobile networks would decline due to the proliferation of instant messaging apps. Particularly, a market research firm, Ovum, had predicted that there would be a drop in spending on traditional communication services offered by the incumbent telcos by 36 per cent in just a few years.

However, telecommunication companies in Nigeria have managed to rise above this threat, by raking in about ₦767.23bn from November 2018 to January 2019 alone.

Read full article here: https://qwenu.com/2019/03/28/how-nigerias-mobile-networks-outsmart-messaging-apps-to-keep-revenue-high/