Hey There,

GOT Season Finale premiered last Sunday and even though it's 40 degrees blazing hot here, people can't seem to get over the phrase "Winter is Here".


According to the Wall Street Journal, over 100 brands, partnered with HBO in the season finale of Game of Thrones. Brands including the likes of Mountain Dew, Adidas, Oreo and Johnnie Walker helped HBO bank well over $30 million in marketing blitz.


If you are thinking of why anyone would spend so much on a partnership, here’s what you should know about co-branding;


1. Establish Credibility: Co-branding enables businesses to build or enhance their brand by teaming up with other respected business. Two brands coming together in unison establishes credibility as each company is able to highlight and reflect each other's assets and thus strengthen its position in a given market.

2. Extend Reach: When two brands come together to form a co-branding partnership, they are automatically given the opportunity to gain the interest of each other's market. This can extend their reach and visibility to a market they may once not have had access to. The new reach achieved through co-branding increases the chances of generating more sales for each brand.

3. Trends: Businesses understand that marketing products can be a costly expenditure. A huge bonus of co-branding with an already trending brand is free advertising. Redbull’s Jon Snowboard video received 5.1 million views, 81,000 likes, and nearly 30,000 shares on Facebook, and still wasn’t ranked among the top 20 GOT video trends.

This is not to forget, joining trending hashtags is a clever way to get yourself in on the #GOT conversation.

Would you like more info about co-branding and its opportunities? Reach out to us on 08108837887

Source:Retrosoft.ng