Hello There,


Do you know that marketing goes way beyond understanding your brand, a whole lot depends on how your customers perceive you, and your ability to define the way in which your brand is perceived by your customers.


Running your own marketing requires a mix of creativity, talent, objectiveness and empathy.


We tag it as risky because being done wrong, it will cost you a lot in money, time, customers and market share.



Marketing requires expertise and technical know how. While it is a lot safer to get professionals to handle your marketing, here are a few DIY tips to set your organization's marketing in the right direction.



1. Identify your target market:

Before you begin marketing, you need to decide to whom you are going to sell your products or services. Segment your target audience to help you identify the best market for your brand. One way to do this is by using the Market segmentation approach, i.e. Segmenting your audience based on Geography, Demography, Psychography and Behaviour.



2. Explore Digital Marketing:

If you are yet to explore digital marketing, your business is probably a light-year behind your competitors since about 56% of the Nigerian population are already online.

For starters, you can build a company website, create social media accounts (facebook, Instagram and twitter), learn Google ads and YouTube advertising, create an email list and start your company blog.



3. Use Technology:

Marketing might seem too tedious to deploy, Technology can be great leverage. You can explore apps like Canva for designs, MailChimp for email marketing, Wix for building your website, Hootsuite for managing social media accounts and Trello for managing your team.



4. Set a Marketing Budget and Expectation:

Though budgets vary with industries and aims, the general rule of thumb is allotting 5 -10% of your revenue to marketing, but while you do this be sure to clearly highlight your expectations and deploy your marketing spend in line with them.



Marketing thrives on consistency and effectiveness, so while you might not get it right in the first month, it's okay to learn from your mistakes and adapt.


Source:Retrosoft.ng

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{quote author=BizAd post=77651055]Hello There,


Do you know that marketing goes way beyond understanding your brand, a whole lot depends on how your customers perceive you, and your ability to define the way in which your brand is perceived by your customers.


Running your own marketing requires a mix of creativity, talent, objectiveness and empathy.


We tag it as risky because being done wrong, it will cost you a lot in money, time, customers and market share.



Marketing requires expertise and technical know how. While it is a lot safer to get professionals to handle your marketing, here are a few DIY tips to set your organization's marketing in the right direction.



1. Identify your target market:

Before you begin marketing, you need to decide to whom you are going to sell your products or services. Segment your target audience to help you identify the best market for your brand. One way to do this is by using the Market segmentation approach, i.e. Segmenting your audience based on Geography, Demography, Psychography and Behaviour.



2. Explore Digital Marketing:

If you are yet to explore digital marketing, your business is probably a light-year behind your competitors since about 56% of the Nigerian population are already online.

For starters, you can build a company website, create social media accounts (facebook, Instagram and twitter), learn Google ads and YouTube advertising, create an email list and start your company blog.



3. Use Technology:

Marketing might seem too tedious to deploy, Technology can be great leverage. You can explore apps like Canva for designs, MailChimp for email marketing, Wix for building your website, Hootsuite for managing social media accounts and Trello for managing your team.



4. Set a Marketing Budget and Expectation:

Though budgets vary with industries and aims, the general rule of thumb is allotting 5 -10% of your revenue to marketing, but while you do this be sure to clearly highlight your expectations and deploy your marketing spend in line with them.



Marketing thrives on consistency and effectiveness, so while you might not get it right in the first month, it's okay to learn from your mistakes and adapt.


Source:Retrosoft.ng

[/quote]