The new improved Natures Gentle Touch herbalblend hair relaxer kit
has been voted the best relaxer of the year 2010 at the annual City
People Brand Awards which was held on Sunday 19th September at
the Events Center, Ilupeju. An insight on how the brand triumphed
against other relaxers in its category, showed that its packaging,
performance, ingredients and a strong brand presence gave the
product a strong edge over the others. The new improved Natures
Gentle Touch herbalblend hair relaxer contains a unique fusion of
herbal ultra-conditioners that moisturises and nourishes the hair while
at the sametime providing a long-lasting straightness to the hair. The
packaging comes in a fresh and tangy lemon green with purple colours,
and has the picture of Nigeria’s renowned Supermodel, Oluchi on the pack.

Speaking on the award, the Managing Director of Recare Cosmetics
International, owners of the Natures Gentle Touch brand hinted that the
formula of the kit relaxer system was improved on in line with the brand’s
promise to empower Africans with beauty and style knowledge. The new
formula is designed to accommodate the unique texture of the African
hair, and works in tune with other ambient factors that influence the
hair growth such as climate and diet. With Oluchi’s image on the pack,
the brand informed that it was a bold step in affirming its belief in the
uniqueness of the African style. Oluchi is a proud example of what
Africa can give to the world in terms of style, and Natures Gentle Touch
is proud of the African elegance and it’s continually supporting it by
designing products that will empower us to unleash our unique sense
of style.

The new improved Natures Gentle Touch kit relaxer has been receiving
rave testimonials on its performance and style from both consumers
and stylists alike, and this has repositioned the brand as the leader in
the premium hair care industry in Africa. The brand has also been nominated
as the beauty brand of the year in the upcoming ELOY Awards holding
later this year.