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Nairaland Forum / Entertainment / Fashion / African Ladies Spend Over $7billion On Wigs,hair,extensions And Relaxer. (19743 Views)
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African Ladies Spend Over $7billion On Wigs,hair,extensions And Relaxer. by MiguelMi6(m): 11:53am On Aug 08, 2014 |
![]() With all the skill of a master weaver at a loom, Esther Ogble stands under a parasol in the sprawling Wuse market in Nigeria’s capital and spins synthetic fibre into women’s hair. Nearby, three customers – one in a hijab – wait for a turn to spend several hours and $40 to have their hair done, a hefty sum in a country where many live on less than $2 a day. While still largely based in the informal economy, the African haircare business has become a multi- billion dollar industry that stretches to China and India and has drawn global giants such as L’Oreal and Unilever. Hairdressers such as Ogble are a fixture of markets and taxi ranks across Africa, reflecting both the continent’s rising incomes and demand from hair-conscious women. “I need to braid my hair so that I will look beautiful,” said 25-year-old Blessing James, wincing as Ogble combed and tugged at the back of her head before weaving in a plait that fell well past the shoulder. While reliable Africa-wide figures are hard to come by, market research firm Euromonitor International estimates $1.1 billion of shampoos, relaxers and hair lotions were sold in South Africa, Nigeria and Cameroon alone last year.It sees the liquid haircare market growing by about 5 percent from 2013 to 2018 in Nigeria and Cameroon,with a slight decline for the more mature South African market. This does not include sales from more than 40 other sub-Saharan countries, or the huge “dry hair” market of weaves, extensions and wigs crafted from everything from synthetic fibre to human or yak hair. Some estimates put Africa’s dry hair industry at as much as $6 billion a year; Nigerian singer Muma Gee recently boasted that she spends 500,000 naira ($3,100) on a single hair piece made of 11 sets of human hair. The report also included the staggering numbers for hair products in the United States: In one clue to the potential for Africa, market research firm Mintel put the size of the black haircare market in the United States at $684 million in 2013, estimating that it could be closer to $500 billion if weaves, extensions and sales from independent beauty stores or distributors are included. What is certain is that Africa’s demand for hair products, particularly those made from human hair, is only growing. - Yahoo. www.radar.ng/art-life/study-shows-african-ladies-spend-over-7-billion-on-weaves-wigs-extensions-relaxers/?utm_source=rss&utm_medium=rss&utm_campaign=study-shows-african-ladies-spend-over-7-billion-on-weaves-wigs-extensions-relaxers 1 Like |
Re: African Ladies Spend Over $7billion On Wigs,hair,extensions And Relaxer. by MiguelMi6(m): 11:55am On Aug 08, 2014 |
That's more than the military budget of Nigeria.$7billion will create lots of food farm or at least fund Ebola cure research ![]() 10 Likes |
Re: African Ladies Spend Over $7billion On Wigs,hair,extensions And Relaxer. by naturally: 8:36pm On Aug 12, 2014 |
Na wa o |
Re: African Ladies Spend Over $7billion On Wigs,hair,extensions And Relaxer. by bunmioguns(m): 8:36pm On Aug 12, 2014 |
All to impress we men, smh... If you dey call some of them, dem go dey denge pose.... ![]() ![]() Meanwhile, good news for we all android and other phones user as there is no need to continue switching off your data connection... Please check https://www.nairaland.com/1852534/mtn-data-cheapest-rate#25391810. For more info and share in the testimony 5 Likes
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Re: African Ladies Spend Over $7billion On Wigs,hair,extensions And Relaxer. by UNLEASHED(m): 8:37pm On Aug 12, 2014 |
Sh1t! Thought Africa is poor? 3 Likes |
Re: African Ladies Spend Over $7billion On Wigs,hair,extensions And Relaxer. by ramdris(m): 8:37pm On Aug 12, 2014 |
And then? Shey na one person spend all the money mtcheeew? 2 Likes |
Re: African Ladies Spend Over $7billion On Wigs,hair,extensions And Relaxer. by rattlesnake(m): 8:37pm On Aug 12, 2014 |
what a prize to pay for mutation ![]() unfortunately brazilian HAIR is not brazilian HEAD .... 1 Like |
Re: African Ladies Spend Over $7billion On Wigs,hair,extensions And Relaxer. by igbsam(m): 8:37pm On Aug 12, 2014 |
Chisos |
Re: African Ladies Spend Over $7billion On Wigs,hair,extensions And Relaxer. by Babyboy1986(m): 8:38pm On Aug 12, 2014 |
Hmmm, Na wa ooo i no fit shout ooo. FP all the way since way i download Nairaland app.. 3 Likes
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Re: African Ladies Spend Over $7billion On Wigs,hair,extensions And Relaxer. by Nobody: 8:38pm On Aug 12, 2014 |
The search for beauty sha ![]() anything a lady feels will make her more beautiful |
Re: African Ladies Spend Over $7billion On Wigs,hair,extensions And Relaxer. by sexybash(f): 8:38pm On Aug 12, 2014 |
This is alarming ![]() |
Re: African Ladies Spend Over $7billion On Wigs,hair,extensions And Relaxer. by Nobody: 8:39pm On Aug 12, 2014 |
mehn |
Re: African Ladies Spend Over $7billion On Wigs,hair,extensions And Relaxer. by Joeself1(m): 8:39pm On Aug 12, 2014 |
o ga ooo… Africa is a sure continent to make money |
Re: African Ladies Spend Over $7billion On Wigs,hair,extensions And Relaxer. by freda506(f): 8:40pm On Aug 12, 2014 |
There are so many topics on FP today! @topic: Their money, their business! 3 Likes |
Re: African Ladies Spend Over $7billion On Wigs,hair,extensions And Relaxer. by adekayo1234(m): 8:40pm On Aug 12, 2014 |
later they go talk say papa bomboy no build house....Deeper life here I come! 8 Likes |
Re: African Ladies Spend Over $7billion On Wigs,hair,extensions And Relaxer. by dapsy4u2(m): 8:40pm On Aug 12, 2014 |
I think I have to change my job line... |
Re: African Ladies Spend Over $7billion On Wigs,hair,extensions And Relaxer. by mascot87(m): 8:41pm On Aug 12, 2014 |
And most of them still dey fugly ![]() 3 Likes |
Re: African Ladies Spend Over $7billion On Wigs,hair,extensions And Relaxer. by kurajordan(m): 8:42pm On Aug 12, 2014 |
// |
Re: African Ladies Spend Over $7billion On Wigs,hair,extensions And Relaxer. by kamez(m): 8:43pm On Aug 12, 2014 |
HmMm.. And I ve been here wasting my time doing white collar job. Instead of opening brazillian and peruvian hair bizness.. Choi I'm really sleeping on mouka foam.. Brazillian hair importation here I come!! 8 Likes |
Re: African Ladies Spend Over $7billion On Wigs,hair,extensions And Relaxer. by Nobody: 8:43pm On Aug 12, 2014 |
The moral of this story is african wimen have misplaced priorities... not all of them sha.. but com'on we live in a democracy.. 4 Likes |
Re: African Ladies Spend Over $7billion On Wigs,hair,extensions And Relaxer. by steveturner24(m): 8:43pm On Aug 12, 2014 |
thats great since we are slow in development of standard of living, we are should make name in proper beautification... Lets invest on other people economy. Thought from which mentality African woman? Fela said it oh! |
Re: African Ladies Spend Over $7billion On Wigs,hair,extensions And Relaxer. by smudge2079(m): 8:44pm On Aug 12, 2014 |
Vanity upon vanity! 1 Like |
Re: African Ladies Spend Over $7billion On Wigs,hair,extensions And Relaxer. by Nobody: 8:44pm On Aug 12, 2014 |
[size=20pt] I won't waste my time my signature is my comment!!! [/size] 11 Likes |
Re: African Ladies Spend Over $7billion On Wigs,hair,extensions And Relaxer. by bigx(m): 8:45pm On Aug 12, 2014 |
Smart people sell to them ![]() |
Re: African Ladies Spend Over $7billion On Wigs,hair,extensions And Relaxer. by Nobody: 8:45pm On Aug 12, 2014 |
And they still look ugly 2 Likes |
Re: African Ladies Spend Over $7billion On Wigs,hair,extensions And Relaxer. by Tucees(f): 8:45pm On Aug 12, 2014 |
You don't mean it? ![]() ![]() |
Re: African Ladies Spend Over $7billion On Wigs,hair,extensions And Relaxer. by emmyskies(m): 8:46pm On Aug 12, 2014 |
Changing natural to unnatural, adding to GOD's perfect, wonderfully and fearfully made work. Well, we all will answer to our creator someday. No be this world we dey?? 1 Like |
Re: African Ladies Spend Over $7billion On Wigs,hair,extensions And Relaxer. by emperortony: 8:47pm On Aug 12, 2014 |
Chaiii...and am sure 90% of them obtain the money from their so called boy friends after struggling so hard. |
Re: African Ladies Spend Over $7billion On Wigs,hair,extensions And Relaxer. by Cymbal: 8:47pm On Aug 12, 2014 |
....CHAI!!!. Untop say dem won look attractive. Most of these ladies would have been stinkingly rich if only dy cud suppend this so called WIGS AND MAKEUP for sum tym.. Abeg stop wasting ya resources. 1 Like |
Re: African Ladies Spend Over $7billion On Wigs,hair,extensions And Relaxer. by Nobody: 8:47pm On Aug 12, 2014 |
Hian! What are you saying? W hat does insecurity have to do with this? Black Women don't do it because they hate their nappy hair, or that they want to look like white woman It's just another beauty 'routine', like make up And I believe women should do anything that'd make them feel beautiful 50calibre: The price of insecurity. A black woman never feels complete without affixing that grass to their heads. There's a thriving industry feeding off this insecurity by producing assorted wigs, Brazilian, Peruvian... 6 Likes |
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