Nigeria’s largest commercial city, Lagos, had the highest number of mobile phone orders in 2018, followed by Abuja, Rivers (Port Harcourt), Edo, and Delta according to the 2019 Jumia Mobile Report released at the weekend.

The study said mobile phone category still remains one of the top selling categories on the Jumia website. Notably, 57 per cent of Jumia customers visited the website via mobile web, 28 per cent via the mobile App and 15 per cent via the Desktop in 2018. There is however, an increasing migration from shopping on the mobile web to the Jumia App.

This shift, although gradual, is attributed to the fact that the App consumes less data, is more convenient and more affordable due to the frequent discounts offered. It is a commendable development, and a higher conversion is expected in 2019.

In 2018, Chrome continued to lead the pack among the 4 major browsers Jumia customers use to access the website, taking up 43 per cent. The reason for this is simple: Chrome has higher system requirements, which make customers’ browsing experience faster.

Also, 18 per cent of Jumia customers accessing the website did so via Android Webview. Opera Mini on the other hand, is a lighter browser in terms of data usage and is popular among new mobile internet users who have lower incomes and can’t afford costly internet data packs; and took up 16 per cent. Other browsers used, accounted for 23 per cent.

According to Jumia, lower price point smartphones were still leading the pack on the website. Asian brands are enjoying massive patronage because of their Africa-specific strategy of introducing lower price point smartphones into the Nigerian market. In 2018, Fero,Samsung, Nokia, Infinix and Tecno remained the customers’ favourites and the top-selling mobile brands on Jumia, while Nokia is making a return to the limelight.

https://leadership.ng/2019/05/28/lagos-abuja-rivers-top-in-mobile-e-commerce-usage-study/

Lagos leading in almost everything, jumia be making their cool cash, chrome still the king of browsers, Asian brands like tecno making waves in Africa, all these have one thing in common; MONEY. baba God abeg bless my hustle

It's no surprising thing Asian brands are ruling the African mobile market , Africas poor economy serves as a manure to brands that are willing to place a smartphone in your hands with all cost at a very cheap rate. So last last the major bragging right they have is affordability of their devices.

Awesome

Hmm

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Three states from the south...

larabad:
those are the two citoes, along with kano where real commerce are happening plus most states of the east

Which East?

There is a difference between trading and commerce. Trading takes place in the East, not commerce.

Simply put the 3 wealthiest cities

Good

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AmadorSays:
It's no surprising thing Asian brands are ruling the African mobile market , Africas poor economy serves as a manure to brands that are willing to place a smartphone in your hands with all cost at a very cheap rate. So last last the major bragging right they have is affordability of their devices.

Huawei, OnePlus and Xiaomi have been making strides the world over.

MorufuAtanda:


E pain you my Yoruba Muslim brother say part of Rivers na part of SS Igbo people. E pain you say dem dey bear Chibuike, chibuzor, Amaechi,

what's actually your point now

VillagePipu:


Which East?

There is a difference between trading and commerce. Trading takes place in the East, not commerce.

Have u been to the east ?

Jumia can sale in the east for obvious reasons

mrvitalis:

Have u been to the east ?

Worked in the East and did business there. There is nothing you want to tell me I don't know. Been to all the states there.

Ttipsy:
what's actually your point now

Since no south east state made the list, he wants to tap into the glory of Rivers state claiming them as part of Igboland.

He has forgotten that 2 days ago, Peter Obi said Amaechi is not from the South East and cannot speak for the South East.

They are very greedy people always looking to steal from the SS and dump them at the earliest opportunity.

VillagePipu:


Worked in the East and did business there. There is nothing you want to tell me I don't know. Been to all the states there.

Which state has more commerce than amabra and aba if u take out lagos

So Rivers na Igbo State
Osu are land grabbers

mrvitalis:

Which state has more commerce than amabra and aba if u take out lagos

Why is Anambra not on the list
Have you been to dugbe in ibadan

VillagePipu:


Since no south east state made the list, he wants to tap into the glory of Rivers state claiming them as part of Igboland.

He has forgotten that 2 days ago, Peter Obi said Amaechi is not from the South East and cannot speak for the South East.

They are very greedy people always looking to steal from the SS and dump them at the earliest opportunity.

whatever!!

mrvitalis:

Which state has more commerce than amabra and aba if u take out lagos

Firstly, do you understand the difference between trading and commerce?

Timmypromise:


Why is Anambra not on the list
Have you been to dugbe in ibadan

Lol u are funny what are ibadan known for in terms of commerce

Largest market in nigeria are all in the east what are u even saying

Anambra men import from lagos port wont open the container till u follow them to anambra

VillagePipu:


Firstly, do you understand the difference between trading and commerce?

Lol there is no difference ....commerce is just trading in a large scale ...so trading covers commerce ...

Simply put all commerce is trading but not all trading is commerce

mrvitalis:

Lol u are funny what are ibadan known for in terms of commerce

Largest market in nigeria are all in the east what are u even saying

Anambra men import from lagos port wont open the container till u follow them to anambra

Have you been to ibadan especially moniya if you want to see container
If Anambra have the largest market then why not on the list

Timmypromise:


Have you been to ibadan especially moniya if you want to see container
If Anambra have the largest market then why not on the list

Did u read the report at all ? This is for online transaction why would u do online transaction when markets sales cheaper and has more option