Over the years social media has changed the way we communicate and for businesses, it means adopting these technologies to reach their audiences. WhatsApp Business is free to download the app, and was built with the small business owner in mind. With the app, businesses can interact with customers easily by using tools to automate, sort, and quickly respond to messages.

WhatsApp Business can help you provide customer support and deliver important notifications to your customers. Learn more about WhatsApp Business API. As the largest messaging application, WhatsApp has more than 1.2 billion users globally and businesses have been using it as part of their communications solutions.

However, with the official invitation of businesses by the company 3 years ago, it is being used for more than just internal communications. And with the addition of Snapchat-like functionalities with the new “Status” feature WhatsApp can now be effectively used by businesses to interact with their customers even more.

How then should you use Whatsapp for business?

Well, here are the top 3 ways you can use Whatsapp for your business:

Research and real-time customer service

Groups on WhatsApp are effective in communication. On a WhatsApp group, messages are sent and seen by your audience. Providing real-time customer service is often a hard task for growing businesses, but with WhatsApp, you and your small staff can answer any questions your customers might have quickly. And because the app supports rich media, you can use text, audio or video to provide a personal customer service experience.

With the feedback you receive from your customers, you can respond to their requests and improve the products and services you provide. By developing creative and entertaining questionnaires, you can interact with your customers in a way that is not intrusive. And their input can be of great value, which can be rewarded with special offers and coupons to encourage future engagement, brand loyalty, and long term customer retention.

This way you possibly know your market, you have to know who they are, what they are interested in and what matters most to them. WhatsApp is a cool platform to engage in market research and know your target market more.

Demo Your Product

As soon as you build rapport, promote your product/services and it will click. Promoting your products is good, it increases awareness and visibility. However, your promoted products/services gain more attention when people believe in your brand. Through WhatsApp groups, WhatsApp broadcast and WhatsApp status features, you can promote your products/services to the desired target market on your contact list. Whether you make your own products or just sell them as a retailer, you can demo them on Status and let your group know when you have a new item in your inventory.

Even if the customer doesn’t need this particular product now, knowing it is available, what it does, and how to use it will keep the product and your business top of mind when the time comes to buy.

Again, you must be careful about what you promote and share. Exercise discretion in all you sharing!
3. Feedback

The open rate for WhatsApp messages is 70 percent. So instead of calling customers for feedback, you can create questions for your group that will deliver answers that are relevant to your business it will be seen by everyone in the group and it gives an avenue for an open contribution. This is marketing research at its best, and it is free.

With the feedback you receive from your customers, you can respond to their requests and improve the products and services you provide. And their input can be of great value, it allows you to know how to serve them better and they can be rewarded with special offers and coupons to encourage future engagement, brand loyalty, and long term customer retention.

The Bottom Line is WhatsApp business is strictly for business do you, be committed because your audience would continually come into the group for updates on products and services.

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Use Sendchamp Whatsapp API

1. Send OTPs, Notifications (Payments, Alert, Ticket, Order)
2. Engage your customers (Customer Support)

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