Social media marketing allows you to create and curate online content in order to engage a targeted audience and develop business opportunities. As you build a social media following, avoid making these mistakes and jeopardizing your success.

1. Don't neglect it.
If you’re in, you have to be all the way in. It can require a lot of work, from posting to interacting with followers, but it has the potential to generate conversions for your business – so make sure you give your social media pages the proper amount of time and attention. If that seems like too much, consider outsourcing.

2. Don’t always go for the hard sell.
Followers can be turned off by a constant inundation of promotional posts. Instead, opt for informative posts or curate pictures of bucket-list destinations and inspirational memes. To build long-term, meaningful relationships with your audience, connect on a personal level by sharing some of your own story or updates of your travels or entrepreneurial endeavors. By genuinely engaging in conversations, you put a human face to a business and drive brand loyalty.

How does 6 and 2 equate, OP?
Kindly finish what you've started, biko. Thanks

This is the part 1, look closely.