I’ve been a professional trainer for many years now so let me show you the reasons why some speakers and trainers in Africa are not making a dime:

• Because they do not understand the training industry in Africa – it’s hard and almost impossible to excel in any industry you don’t understand how it works.
• Because they do not yet understand the business side of that skill even though they may be good speakers and great trainers. It’s one thing to be a speaker, it’s another thing entirely to understand how to create lucrative packages, get customers, and create wealth from your skills.
• Because they feel inadequate. Some trainers have not received proper training and equipping. They have no indigenous mentor or coach and so have not received any practical assistance with their passion to speak and train. If someone is not well equipped he is very likely not going to do well in the industry.
• Because Africa is a very challenging and volatile marketplace for professional service providers. Africa is a tough place to share “invincible value”. Physical products might be easier to sell but when it comes to selling professional services in some parts of Africa, it poses a huge challenge.


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