Creating value should be your topmost priority. Your customers or clients are looking for value. They want to solve their problems. When you provide value you will always win. Instead of thinking of your products and services you want to sell, think of providing value for your audience first. These people don't even care about you, your products, services or company. They are only thinking of themselves. Shift your focus from your brand to creating value for them.


https://www.youtube.com/watch?v=ZHqCPNGg8_c