To many, writing an author profile is an enigma wrapped in a riddle buried with Blackbeard’s treasure. It’s hard to know what is and isn’t relevant. What sets one author bio apart from another? Does work experience count? Is it accolades that matter most? What about education – does that make a difference? How can you express who you really are while meeting readers’ expectations of you as an author?

The task of writing an author bio can be daunting because it is more than just information about the author. It is a crucial element in your branding strategy. How you present the information is as important as what you are presenting. Your bio is something many readers will see before ever reading your book, so its tone and verbiage may lead them to make assumptions about your book’s contents. The task of writing a bio isn’t daunting if you know where to start and how to finish. Let’s get started with some basic guidelines.

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