It’s no surprise to anyone tuned into the current retail environment that A/B testing and having direct-to-consumer strategies and clear online purchase funnels are a regular reality of any up-and-coming brand’s retail playbook. And if you’ve really been paying attention, you know that pop-up and in-person brand experiences have become the trendy yet powerful tools for creating personal connections and increased brand loyalty among delighted customers. The two trillion dollar consumer goods retail market isn’t going away.
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