Meeting consumer needs has evolved greatly. Easy money is no longer easy to locate. People have genuine needs. Business men who still remain in traditional businesses will soon run bankrupt.

When disposable income is low, buyers tend to concentrate resources only on essential needs and discard cravings for their wants. Capturing a larger picture of this trend, what we call commerce and trading is gradually fading away.

Over 50% of business owners I have interviewed are running at losses. Recently I had a friend who put up a house in a prominent location and launched a state of the art business. Taking my mind down memory lane, I can remember vividly that this friend of mine launched a service delivery company 8 years ago. This is aside the fact that he has tried hands on 8 businesses in a space of 8 years, my recent findings showed. Seven running, One teething.

When he launched this service delivery company, I didn't see much in it.

A sound business man should know that whatever needs you have, others have it too.. So I started wondering how a little starter over 8 years has turned into a multiple million naira collosus. The secret is in providing services.

If your business is taking a nose dive, ask yourself questions. You can't force people to buy what they don't need.

It's time to profile every activity we carry out as business people. Investing millions and watching your sweat go down the drain in years is worse when compared to investing few thousands and growing in leaps in a few years.

Start small and grow big in the services industry. This is the message.