Even if you work strictly as a digital marketer, you know that marketing doesn’t take place solely in an online bubble.

Someone who requests a free trial via an online form may have several conversations with salespeople before buying a service.

A homeowner desperately needing a furnace repaired might find a heating company via paid search but then pick up the phone to schedule an appointment.



A shopper might discover a new energy bar via a banner ad and then drive to their favorite grocery store to purchase it.

For many brands, simply tracking online interactions isn’t enough to provide full attribution.

Thankfully, Google Ads offers a few ways to tie offline interactions to your ad campaigns.



In this article, you’ll learn about three methods to track offline conversions in Google Ads:

Conversion import.
Call tracking.
In-store visit tracking.
Importing Conversion Data
Google Ads allows you to import offline conversion data and associate attribution with your campaigns, as long as you READ MORE https://techevangelistseo.com/how-to-track-offline-conversions-from-your-google-ads/