Trade Expo Nigeria (TEN), the largest trade exhibition in the country is powered by Trade Nigeria in partnership with Federal Government to promote trade and investment.
TEN is around the the corner an here are its objectives and how exhibitors can achieve them.

Thorough brainstorming, research and understanding of your overall marketing strategy is key to clarifying and expressing the true purpose of your display.

Whether you have an existing booth or are working with a display house to build a new one it is crucial for your team to understand why you are exhibiting.

A quick review of TEN objectives will help you and your builder craft that perfect booth to accomplish your marketing goals.

TEN Objective #1: New Service or Product Launch
Consideration:

What visual approaches will you use?
Are you providing product demonstrations or video presentations?
Are the benefits and marked differences from competitors clearly outlined?
Will there be samples or free trials offered?
Will you have any special requirements like refrigeration, running water or a heavy-duty power supply?

TEN Objective #2: Lead/Prospect Generation
Consideration:

What is drawing new attendees into your booth?
Have you updated your graphics with eye catching images?
What is the “hook” to get people to step into the display? Are you using new technology to grab attention?
Did you send out pre-show invites providing attendees an incentive to visit your booth?

TEN Objective #3: Building Brand Awareness
Consideration:

Is your brand consistent throughout your entire marketing platform, from your web site to your promotional items to your display?
Will you send out a post-show mailer that further emphasizes your brand?
How are you creating a memorable brand experience?
What is the overall impression you want visitors to leave with?
Can you stand out from your next-door neighbors?

TEN Objective #4: Entering a New Market
Consideration:

What sets you apart from existing companies in this market?
Does your trade show exhibit clearly and easily explain who you are and what you do?
What pre-show research have you done on your competitors’ marketing initiatives?
Why are you the best?

TEN Objective #5: Retaining Current Customers
Consideration:

How do you thank your current customers when they stop by your booth?
Do you have high-level giveaways that show them they are appreciated?
Have you set up a hospitality event at the show to further encourage their business?

TEN Objective #6: Recruiting New Employees
Consideration:

Who is staffing your booth?
Are they excited and energized about the company?
Do they offer a wealth of information and experience?
Have you put yourself into a potential employees shoes and considered why they would want to join your organization?
Envisioning an attractive and attention-grabbing display is only a piece of the trade show success puzzle.