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Paid Social Performs Better Than Expected This Year, New Report Says by tycoon101(m): 2:01pm On Nov 28, 2019 |
Social networks will account for a greater share of programmatic digital display ad dollars in 2019 than originally expected. According to a new report from eMarketer, estimates for social as a portion of total programmatic are up compared to what was forecasted in April 2019. “SINCE OUR APRIL 2019 FORECAST, WE’VE INCREASED OUR ESTIMATES FOR SOCIAL AS A PORTION OF TOTAL PROGRAMMATIC THANKS TO STRONGER-THAN-EXPECTED PERFORMANCE FROM SOCIAL NETWORKS, SUCH AS FACEBOOK, TWITTER AND SNAPCHAT, Read more https://techevangelistseo.com/paid-social-performs-better-than-expected-this-year-new-report-says/ |
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