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Copywriting by AmakaWrites: 10:55pm On Nov 28, 2019
How to Write Catchy Headlines: Get More than 100k Clicks When you Apply These Tricks

Headlines are to writers what baits are to fishermen. An unattractive bait will catch no fish. Same for headlines: an unattractive headline will catch no readers.
Unfortunately, a lot of writers do not know how important headlines are. They believe writing qualitative content is enough. But that’s not true. Writing qualitative content is vital, but it’s not enough.
Think about it.
If people don’t click, how will they read your article? How else would you get people to click if your headlines aren’t catchy?
Do you see why you should take your time in crafting attractive headlines?

For writers aware of the vitality of headlines, most face the challenge of how to come up with catchy headlines. Headlines that make people desperate/ eager to read the full article. If this is you, then this article is for you.

This article will teach you how to write headlines that convert into over a hundred thousand clicks! Good thing is, there are different ways of doing this, so your headlines don’t end up sounding monotonous.
Before we proceed, I need you to recognize that there are different types of copies, and as a result, the headline that’s applicable to one copy may not be applicable to another. However, you’ll find a workable headline guide from the tips we’ll share below.
Ladies and gentlemen, shall we.

#1
Use Numbers and Units
Numbers and measurements, like words, paint a picture in the mind of readers. They also help readers gauge the value of what they’re about to get.
If this article was titled, “How to Write A Catchy Headline In 2 Minutes.” You’ll still click because ‘2 minutes’ gives you a mental analysis of how fast you’ll become at crafting headlines.

In the same vein, if this article was titled, “How to Write A Catchy Headline In 4 Hours,” the chances of you clicking will be low because you’re looking to spend less time crafting headlines, and 4 hours is such a long time.
Use numbers and units to your advantage. It doesn’t have to be the only time.

#2
State the Benefit the Reader Will Get from Reading the Article
Research shows that people do not have the patience to read. You don’t want this to make you lose clicks. If you tell the reader, through your headlines that they stand to gain XYZ from reading your article, they’ll quickly jump on the article if they want to know or get the value your article promises.
Study the headline used for this article, for example. The benefits you’ll get off reading this article are stated
• You’ll learn how to write catchy headlines
• You’ll learn how to write catchy headlines that get you over 100k clicks!

#3
Report a Speech in Your Headline
This technique works for interviews and while reporting things people said. To get the most out of it, apply it when reporting things popular people said.
For example, if reporting an interview Alex Ferguson had, highlight (part of) something he said in the headline. This way football lovers will want to know what his complete statement was and what led to the conversation.

#4
Use Sentences That Create A State of Express Curiosity
Sentences like: You Will does not Believe What Tonto Dikeh Told Ini Edo.
Upon reading this, the reader will be desperate to know what Tonto Dikeh told Ini Edo and will click to find out more.
If you’ll adopt the example given above, ensure that the characters you mention are popular. In fact, if you’ll use someone’s name in any headline, be sure the person is popular and can easily be identified by your target audience.

#5
Tell People what to do. Include a CTA in your headline
Sometimes, people want to be told what to do. Tell them. Tell them what you want them to do. Spice it up by adding a reward to the call to action
Ex: Click here to Get the Latest Samsung Phones at the Cheapest Price
‘Click here,’ is the CTA. ‘Get the Latest Samsung Phones at the Cheapest Price,’ is the reward.

#6
Use Testimonials
If you’re selling a product or service, people will feel safer and more confident patronizing you if they’re sure the product or service will serve its use. They want to be sure it has worked for others. There’s no better way to ease their worries than the use of testimonials.
That’s why headlines such as, “How I lost 40 pounds in 2 weeks” attract clicks.

#7
How To
Headlines that teach people how to do A or B have very high click percentages, this is because most questions typed on search engines begin with ‘How to.’
Examples: How to Write Attractive Headlines
How to Write Interesting Blog Articles, etc.
From the examples given in each category, you’ll find out that most of the tips given above feature other tips as well. Let me explain.
The tip on including a CTA (call to action) features the tip on telling people the benefit they’ll gain from reading the article.
The tip on making use of testimonials features the tip on starting your headline with ‘How to’.

A powerful headline would include more than one of the tips shared above. However, this doesn’t mean you should cram all the tips into one headline.
Got any questions? Ask in the comment section below.

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