Brand Consistency and How Can You Achieve It? However, it would be a big mistake to think consistency is achieved simply by slapping a logo throughout your social channels and collateral. Visual branding is important. But so is your copy, tone, context, and audience. At its most basic, “brand consistency is the delivery of brand messaging in line with the brand identity, values, and strategy over time.” We know, easier said than done.

Brands are dynamic, developing things. For those in marketing, brand consistency is the end-all-be-all. If you can achieve a streamlined look, feel, and essence, you are doing something right.

Consistency is not an exact science, but there are some elements that you can perfect to make your brand stand together so it can stand out. We’ve done the research to help you get started.

Why consistency is so important

Each year, BrandZ releases its list of the top 100 most valuable global brands. The sheer amount of brands that they include in their list gives some indication of the overall number. The point: there are countless brands out there. Some are good, some are bad. Some of them are not worth mentioning, and others are doing something right enough to make the list. One of the vital factors that separate the brands from the brand-nots is consistency.

A recent Forbes article put it this way: “Branding is the key to differentiating yourself from the competition, but if you don’t build your brand promise around reality or consistently live up to it, your branding efforts are pointless.” Most marketers and brand executives know that branding is essential. Yet, most marketers and executives are not putting in the effort to make their brand consistent across their channels. With so much competition, brands cannot afford to be inconsistent.
Setting your brand apart

Setting your brand apart is more than having a great idea. It’s about building trust for your consumers and being authentic. Not to mention making sure each touchpoint resonates clearly with your brand image, voice, and messaging.

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