Your Brand Needs Custom Images to Compete, Image cohesiveness shows that you’ve put some thought into your images and how they relate to overall brand strategy. With regular blogs, for example, having a digital image library to choose from helps to “streamline content management, support visual design, and increase brand recognition.”

Optimizing your images
Search Engine Optimization, or SEO, helps to get your content in front of your desired audience. After you’ve developed your custom image library, optimizing them for your content is the next big step to bring organic traffic to your site or social.

Best practices for boosting an image’s SEO include high-quality images with proper file names and alt tags, that are the right size and type. A high-quality photo may seem like a no-brainer, but if you’re unsure about the others, we’ll break it down.

Forbes gives a great example that naming an image “‘blue pickup truck’ is far better than ‘IMG 7907.’” A custom, relevant file name gives search engines more information for your content. Alt tags are hidden to your viewers but are helpful if your browser has loading issues. These can “include your primary keyword for the page and something descriptive of the image itself.” Finally, understand the difference between JPGs, PNGs, and GIFs and choose the correct size ratio for the best image quality as the page load time also impacts SEO ranking.

Resources for curating custom images
For some, photography comes easily, and switching to custom imagery won’t be a difficult move. For others, this may be unnecessary stress. Luckily, you have some options.

The first option would be to hire a digital marketing agency like Webberboss to help you curate, post, and optimize your custom images and content. This option can take the bother of custom image sourcing entirely off your plate and allow you to focus on more important things.

If you don’t have the funds to hire a digital agency, sites like UpWork allow you to hire freelancers for almost any brand need. It may be a temporary solution, but it could be a positive start for your image library.

If you want to keep everything in-house, you can hire someone skilled in photography or image curation. If you’re going to challenge yourself, take a photography masterclass from Udemy or from an actual photography master via Masterclass. Not to mention the editing prowess of sites like Canva, PicMonkey, and Stencil to give your custom images a boost.

Custom images do not always have to include taking pictures on your camera and photoshopping them to perfection. As one article showed, you can use found images like headshots from LinkedIn and give them the “same, specific design treatment” in a blog series, for example.

The point is, there are options to help you avoid ever using stock images again. Custom images allow for creative control of your brand and showcase your brand as authentic and original.

Keep it custom
If you’re still confused, we’ll make it clear: your brand needs custom images to compete. When you switch to custom versus duplicate content, your brand sets itself apart as original, authentic, and trustworthy to Google’s algorithm and your audience. Humans are visually-oriented, and using this psychology to your advantage can help boost your social engagement and give you brand an edge in SEO ranking. And, when you need an extra boost, Webberboss has the experience to help you

learn more https://www.webberboss.com/your-brand-needs-custom-images-to-compete/

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