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|How To Get Started With Web Analytics by Kenturkey048(m): 8:59am On Jan 04, 2020|
Most times you find it difficult on how to get started with analytics as a beginner because you feel lost in a pool of data when looking at your website report.
Analytics can be a great tool for measuring your key business progress when used properly because it gives you insight into your business through collected data from your website. It can tell you if people are playing around your website to get more details about your business or whenever they come to your site what they do is click the back button and move to other options.
In this article, I will explain some basics on how to get started with analytics so you can use analytics to monitor your business goal and also measure progress.
What is analytics?
Analytics is software that collects data from your website to give you insight into your business.
Analytics could measure your total amount of website daily visitors both unique and regular (metrics), It will also analyze your visitor’s online journey (dimension) then lastly tell you if they are completing any of your business goal (conversion).
First of all, a great way to turn web analytics into a powerful tool that can help you understand how people use your website so you can improve accordingly is for you to set clear, specific, quantifiable goals at every stage of the customer journey because In life generally if you know your destination, you can never get lost.
Ones your business goals are clear and specific, you can then configure them as a conversion in your website analytics tool so that it can start collecting information on various stages of a visitors’ online journey before completing a specific goal.
What is metrics?
Metrics is the plural form of metric and it’s defined as measurement. The total amount of your website visitors, Total amount of your website page views and also time spent on your site are all good examples of metrics.
If you run an eCommerce store with metrics you can track which product is selling and which is not. With metrics its also possible to know the number of visitors converting on a particular business goal. Metrics are analyzed with what are called dimensions.
What is a dimension?
Dimension is a data you can use to analyze something you are tracking, like the device type your visitors are using, their geographical location, are they coming from search engines or social media? What particular online campaign of yours is making a wave.
With dimensions, you can also identify what streams of visitors are completing your business goal, like filling your newsletter forms and perhaps converting into paying customers. Dimensions are combined with metrics to get answers to key business questions.
What is conversion?
Conversion is the term mostly used to describe when a website visitor completes a particular set goal.
Let’s assume you are into the clothing business. One reason you’d create a website for your business is for people to make orders online, reach more potential customers or probably want means of giving interested people insights of how your business is been run. You may also want visitors to sign in for your weekly or monthly newsletters so that you can send them special offers. So every completed order or visitors sign in to newsletter form is probably a goal you’ll want your analytics tool to track.
Once you’ve figured out your goals, the next thing to do is configure that goal in your web analytics tool. Once this is done, looking at the reports in your web analytics tool becomes much more productive.
Instead of just looking at how many visitors you’ve gotten or how long they spend on your website, you can start seeing reports showing the things you care about. Like maybe only 5% of your visitors coming from social media sites are signing up for your email newsletter.
How to track specific goals
At least by now, it looks easier to get started with analytics because you’ve known that web analytics tools can break downloads of data about your visitors and what’s happening on your website to give you information that can help you get more conversions.
Let’s continue with our clothing business example to go deeper on just how you can track your customer’s conversion rate, be it signing for weekly newsletters or making orders online.
Now you have set up your goals:
1) Online visitors placing orders and also
2) Signing to receive weekly newsletters.
Let’s say you log into your web analytics tool and start comparing numbers. First, you notice that your business website had 3,000 visitors last month. You compare that number to the past and see that your visitor count is up from 2,300 during the same period the last two months.
But, the actual truth is that visits alone don’t move the business forward, and without understanding the value of those visits, it’s really hard to figure out what to do with this information. Understanding the value of those visits means comparing growth to development.
Since you’ve gotten your total visit for the month known as your visitors’ metric, you can push ahead to know how many of them completed a goal by breaking down your “visitors metric” to “conversion dimension”.
From the conversion dimension, you can move on to getting information like The hour of the day most people visiting your website do by breaking down your “Visitors metrics” to the “Hour of Day” dimension. Understanding your customer’s behavior is very important in content creation because knowing when your visitors find it comfortable to absorb content is key business information.
You might also want to push in-depth to know the website page that is bringing more conversions by breaking down “conversion metric” to “page views dimension”. From there you can move a step further to know the device people find accessing your website easier by breaking down your “visitors metric” with the “device dimension”.
To also find out which marketing campaigns are making the most sales? You take your “Conversions” metric and break it down by a “Campaign” dimension.
The analytics tool can help you identify specific areas to build strength and also areas to improve on with information gotten from analyzing your metrics to dimension.
It is very easy to get started with analytics if you have a well-defined business goal. Analytics can track all kinds of goals as long as it is configured as conversion inside your web analytics tool. I hope as you read this little piece of information you digest and apply so you can easily find your way inside your analytics tool.
Just looking at stats like these limits our ability to make any decisions.
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