DO: go through a branding exercise where you define your brand’s values, pillars, and promises, along with useful things like taglines, consumer value propositions, and the like. This will help you be consistent with all of your messaging.

Then, think about every level of brand management, which is another way of saying: every point at which consumers interact with your brand. Most people think of social media and website, because those are the..read more here>>https://www.successdigestonline.com/what-are-the-dos-and-donts-of-managing-a-brand/