The need for a press release is mandatory for most business organizations and individuals who are looking for exposure, growth, and a potential boost in sales. However, finding a trustworthy source to get your PR crafted is not always very easy. There are three easy ways to get your press release written.

1. Find Freelance Writers - There are many online websites where you can find freelance PR writers. These writers can craft your PR at a very reasonable price and will offer you the PDF of the document to fulfill your marketing needs. However, the cost and the quality of the PR can differ from one writer to another. Not all writers are equally experienced or knowledgeable enough to write PRs regarding every industry.

2. Hire Professional Agencies - Hiring a professional agency and purchasing a PR writing package will cost a little more but the benefits are paramount in this case. Professional agencies have their in-house team of experienced writers who are capable of writing effective press releases regardless of the industry. Thus, you spend a little but gain a lot instead.

3. Write Yourself - This is the last resort when you are unable to find anyone for press release content writing . Crafting a PR is not rocket science and you should be able to craft your PR of your own. However, it requires following Do’s and Don’ts when you are trying to gain maximum benefits.

If you are not sure to embark on your journey of press release writing, here are a few Do’s and Don’ts of writing a PR that can help you in the process.

DO’s & DON’Ts of Writing a Press Release

1. Don’t Forget the Basics of the PR

There are a lot of basic attributes of a PR that you might have already known. While some might consider these basic features not to be that important; in reality, they play a vital role in making the content more effective for the purpose. Let’s revisit those features.

• Never use the rule of 5Ws that helps to solve all the queries of the interested readers.
• Keep the headline short, attractive, and compelling ( 70-80 characters with spaces).
• Follow the pattern of an authentic press release that comes with a time& date, an opening paragraph, a body, a summary paragraph, a boilerplate, and media contacts..
• Modern-day PRs consist of images, clips, and info-graphic content. So, make good use of them.

2. Do Keep it Precise

Utilize the inverse pyramid model where the most information stays at the top and gradually leads to the story. However, there is no need to make it longer since readers are impatient. The best choice is to make it brief and concise which helps the PR easily readable. Also, make sure to use simple language and a journalistic tone that improves the content’s newsworthiness.

3. Don’t Use Complicated Acronyms and Jargon
The purpose of the press is to reach a maximum number of target audiences and share the story. If you use complex language, technical terms, and unpopular jargon; the content will only appear spammy and would not offer any fruitful result at the end of the PR campaign.

4. Do Offer Insights with Sources

When you are quoting insights and statistical reports in the content, adding the source links is crucial. It helps journalists and reporters find out whether the information provided is correct or not. It also helps to make the content appear more authentic. You can use these links to bring more online engagement to your website pages.

5. Do not Forget to Provide Media Contact and Other Links

The purpose of PR is successful when there is more number of visitors and potential customers are visiting your business website. In order to do that, it is necessary to provide the following details.

• Company website
• Social media outlets (Facebook, Twitter, Instagram, etc)
• Address
• Phone number
• Email Id

Final Thoughts

Following the aforementioned tips will help you craft your PR which is effective enough to offer more popularity. But, it still requires some expertise. So, if you are not confident about your content; do not hesitate to take help from professionals who have intricate knowledge and are well-experienced in the field of PR writing.

Here are some do's and don'ts to keep in mind when crafting press release content:

Do’s:
Keep it Newsworthy: Focus on information that is timely, relevant, and interesting to your target audience. Clear and Concise Headline:
Craft a compelling and concise headline that summarizes the main point of the press release.
Inverted Pyramid Structure: Put the most important information at the beginning and follow with supporting details. Journalists often cut from the bottom, so ensure the critical information is upfront.
Answer the 5 W’s and H: Address Who, What, When, Where, Why, and How in your press release. Provide a comprehensive overview of the news.
Use Quotes Effectively: Include quotes from relevant individuals to add credibility and a human element to your press release.
Provide Contact Information: Include contact details of someone who can provide additional information or answer queries from the media.
Include Multimedia: Attach images, videos, or infographics if they enhance the story. Multimedia can make your press release more appealing to journalists.
Boilerplate: Include a brief company overview (boilerplate) at the end of the press release for additional context about your organization.
Proofread: Ensure your press release is free of grammatical errors and typos. A polished document reflects professionalism.
Distribution Strategy: Share your press release through reputable distribution channels or directly to relevant journalists and media outlets.

Don’ts:
Exaggerate or Mislead: Avoid hyperbole or making exaggerated claims. Be truthful and straightforward in your presentation.
Overuse Jargon: Write in clear and simple language. Avoid industry jargon that may confuse the general audience.
Include Unnecessary Information: Stick to the key points and avoid including excessive details that might dilute the impact of your message.
Neglect the Audience: Tailor your press release to the interests of your target audience and the media outlets you are reaching out to.
Use All Caps: Avoid writing the entire press release or significant portions in all capital letters. It can be perceived as shouting and is harder to read.
Send Unfinished Work: Ensure your press release is complete before sending it out. Don't send drafts with placeholders or incomplete information.
Neglect Follow-Up: Don't assume that sending the press release is the end of the process. Follow up with key journalists to answer questions and provide additional information.
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