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Facebook And Instagram Ads(campaign Objectives). - Business - Nairaland

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Facebook And Instagram Ads(campaign Objectives). by RajMan08146(m): 9:54pm On Feb 04, 2020
I am still writing on Facebook and Instagram ads. The reason for this is that, a lot of people don't understand how to leverage on it. Facebook is the biggest source of getting instant and targeted traffic in the whole world for now.

I love to use it a lot, and you can also learn to use it, especially, if you are a personal brand enterprise.

Today, I shall discuss the different Campaign objectives on Facebook.

Many people complain that there Ads are not working very well. The number one question I ask is that, which objective did you choose, after which I ask who are your targeted audiences. The objective you choose can mar or make your campaign.

Campaign objective is the result you want to achieve on using Facebook Ads. It tells the Facebook machine what should be done.

However, there are different types of Campaign objectives, They include:

Engagement, App lnstall, Video views, lead generation, Traffic, Messages, Conversions, Brand awareness etc.

Let me explain the most important because I don't want this post to be lengthy.

Engagement: This includes getting LIKES, SHARES, And COMMENTS for your post. This is most done by newbies or for a new product or service.

Brand Awareness: If you are just starting to build a brand this objective is the best. Facebook helps to show your Ads to people. Mind you, no action will be taken on it. It is widely used by new company who is setting a space online. There is an ads showing on my timeline for days now, I easily recognized it to be a brand Awareness campaign.

Video Views: This is used for promoting your videos to get more views. If you want to promote any videos this is the best campaign for you. E.g YouTube videos.

Traffic: This for sending more people to your website or messengers, so as to check what you put there. They can also buy your products.

Conversions: This is more advance, it tells the Facebook machine to narrow down and get people who will buy your products, or services. You can also use it to get leads on your website.

It is my belief that, you will take note of this information while setting up your Ads.

Till I write again, Thanks for reading through.

If you have any question or comment, or wants to know more, Contact me via


© Raji Ibrahim

Data dealer|| Copywriter||Digital marketer||Coach.

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