Nigerian celebrities, Jim Iyke, Ini Edo, Uti
Nwachukwu, Charles Okocha, Melvin Oduah, Victor
AD, and Teddy A, have been unveiled as brand
ambassadors for a popular alcoholic herbal drink
brand, Adonko Bitters. The official unveiling which took place at The
Oriental Hotel, Lekki, last week, was hosted by
Ghanaian actress, Tv and Radio host, Selly Gelly.
Representing Adonko Bitters Limited were Head of
International Marketing Adonko Bitters – Vincent
Opare, Mr. Ernest Gyamfi -Head of Sales, as well as Ernest Brobbey, Country Manager Nigeria, Adonko
Bitters. an efficient move to maintain the link with
key target audience and as a leader in the herbal
beverages industry, it creates flawless visibility
across the board.
Speaking at the event, the Head of International
Marketing, Vincent Opare said the choice of the
ambassadors was informed by the bid to create a
consistent connection between the customer and
the brand. They have proven, over the years, to have a distinct
relationship with different categories of the target
audience. To this end, they will individually
represent the brand at different levels and maintain
excellent relationships with key audiences, Mr.
Opare complained, adding it would further create more presence for the brand amongst key
consumers in the market.

Adonko Bitters has been a major player in the
herbal beverages sector, with its unique blend of
herbal mixtures and alcohol. The brand has thrived
through the market on this unique identity and
customers have created a relationship with the
drink and its taste. Having created a huge impact in Ghana before
launching in Nigeria, Adonko Bitters has
consistently created an experience that puts utmost
satisfaction on consumers’ faces.

Congratulations to them