A broadcaster per excellence, a social commentator and a remarkable communications expert, Ejiro Umukoro, preferably called ‘Lady E’ by friends and associates is one of the most vocal and successful female voices in the Nigerian media industry.

From her days of little beginning at the Voice of Nigeria to Radio Nigeria in Port Harcourt through to her sojourn in commercial broadcast which has seen her serve in different capacities at CTL TV, NTA, Rhythm 93.7, HOT FM, Trend FM and now as General Manager and Head of Station of Mega 89.1 FM, Warri, the broadcast Amazon has succeeded in carving a unique niche with such an amazing following for her brand.

Lady E has over time proven to be one of the few practitioners who truly understand the potency of the media and how to utilize it to attempt to solve everyday problems affecting ordinary Nigerians. It is not surprising that she has, over the years attracted momentous attention to topical issues many had preferred to turn blind eyes on and has charismatically evolved into one of the most celebrated, trailblazing, agenda-setting media doyen of our time.

At a time the love and passion of many for the profession is on steady decline no thanks to an unfavourable economy in Nigeria, the broadcaster remains firebrand and resolute to her devotion for the media, insisting in a recent interview that the job of media broadcasters and journalists contribute to make the world a better place, set positive social agenda and accountable leadership across all strata of society

She said, “We set the tone on respect for human rights and protection of vulnerable members of society. And I particular have come to see that when a society's collective civic, cultural, political and economic intelligence are high, it is often because the media has done a good job at elevating that consciousness.

“And we need this more in Nigeria at this time of our evolution. Nigerians deserve a better level of living standards and respect from governance. When people are more aware of their Rights those in decisions of power behave themselves. Sound citizen begets sound governance. And the media in Nigeria has a lot on its plate to step up to that higher ground and be less partisan and more people and social change driven. It is a task that can't be shirked”.

It is perhaps this mission that has since developed into a deep-rooted burden to use the media to inspire the best and greatest in all Nigerians that has motivated some of her investigative reports aimed at unearthing issues that bring about social changes and mindset shift in Nigerians

One of such trending report which received widespread publicity from the mainstream media in Nigeria is already achieving her desired result. With the caption, “Secret Cult Gangs: The report The Disturbing Rise of Female Secondary School Members in Delta” the story which revealed how female secondary school students are made to undergo serial rape (with a girl as young as 11-14 forced to sleep with as many as 10-14 boys at once under the influence of drugs and alcohol) in the name of initiation into cultism.

The report received spontaneous reaction from the Delta State Government who waded into the matter through its education intervention retreat. Some parents got to learn that their children were cultists and were able to get some of them to renounce with the help of school administrators and the state Anti Cult Unit. The Courts in the state also helped to protect them from reprisal attacks. Over 50 students have since escaped from the gangs with more currently being helped to get out.

Another of her investigate stories helped to debunk the social thinking regarding ritual killings in Nigeria. The report which brought her face to face with some of the dreaded Yahoo plus boys unravelled certain mysteries surrounding their operation, the most paramount being that the rituals does not actually bring in money. What then generates the fund? Read the story.
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Reports as these informed her recent recognition by the Wole Soyinka Centre for Investigative Journalism (WSCIJ) who awarded her Fellow of the Report Women! Female Reporters Leadership Fellowship.

Like a wine of great value which gets better as it gets older, it would seem more persons are beginning to appreciate her contributions both to the profession and the society. The exceptionally eloquent media virtuoso has just received another feather to her already beautifully decorated cap.

Ejiro is a broadcaster par excellence.

3 years after this, she's still doing a lot and better.

Had a privilege of talking to her recently at the World Conference Center, Bonn, she's amazing.