Sterling Bank Plc “Your one-customer bank” is a full service national commercial bank in Nigeria. In over 50 years of operations, Sterling Bank (formerly NAL Bank) has evolved from the nation’s pre-eminent investment banking institution to a fully-fledged commercial bank; and completed a merger with 4 other banks – Indo-Nigeria Merchant Bank, Magnum Trust Bank, NBM Bank and Trust Bank of Africa – as part of the 2006 consolidation of the Nigerian banking industry.

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We are recruiting to fill the position below:

Job Title: Product Marketing Manager

Location: Lagos
Job Type: Full-time

Description
We’re hiring talented, creative problem-solvers who want to build a career out of making BIG things happen. Join us if you’re:

A creative thinker who is articulate, empathetic, and passionate about customer experience.
Detail-oriented, curious and always thinking about ways customer interactions could be improved.
We work in project-based sprints in small, interdisciplinary teams. We have big dreams. There are many interesting challenges ahead, and we’re happy for people to build new skills, specialise or move between teams.
About this Role
What will you be doing as a Product Marketing Manager?

You will take part in the complete marketing experience as you lead every facet of the product’s journey.
From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base.
This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.
How will You Create Impact?

As a Product Marketing Manager at SPOC, you will engage regularly with management to establish Marketing’s strategic direction, getting broad exposure to different parts of the business.
You will work with teams and collaborate cross-functionally with key leaders within Marketing and across Product, Finance, and Engineering to solve our toughest challenges, advocate high priority projects, and drive greater operational rigor within Marketing.
In this role, you will become an invaluable source of advice and essential partner to Marketing executives.
Ideal candidates will have a hypothesis-driven approach to problem solving, strong quantitative skills, comfort tackling broad-reaching and ambiguous questions, and the ability to communicate and work collaboratively and cross-functionally with team members of all levels.
Your other responsibilities will include:

Work across several aspects of marketing – from branding and positioning to targeted outreach and strategy, Go-to-Market strategy, campaigns, advocacy, events and communication.
Create and execute innovative strategies and marketing plans that drive awareness, engagement and product adoption.
Partner with cross-functional stakeholders including product, user experience, design, analytics, creative and leadership, to drive product roadmaps, strategy and execution.

READ MORE: https://www.btjobsng.com/job/vacancy-product-marketing-manager-at-sterling-bank-plc/