Proposals can be quite a daunting task when it comes to writing them. You are trying to convince someone to either choose your company or in the case where you act as an individual – you.

Writing a business proposal goes way beyond putting pen on paper, or as the case may be, typing a couple of words on your system. It requires that you clearly understand the problem of your potential client; it doesn’t end there; you also have to give convincing reasons why your company or business is the best fit to proffer a solution to such problem.

While your business or company might be the perfect fit where such problems are concerned, your proposal can still get rejected if not well crafted.

Writing a proposal that gets a ‘Yes’

The components of business proposals will vary based on factors such as the company size, the industry in question, amongst several others. What this means, in essence, is that the proposal that works for one company might not necessarily work for another, especially if they are under different industries.

However, there are basic elements vital to any type of proposal, regardless of the industry. They include:

Your company’s information
Your business proposal should always contain detailed information about your company; who you are, what you do and qualifications to back it up. In addition, it will contain why your potential client should choose you out of several competitors.

Your knowledge of the problem
No client will go into business with someone who knows very little or nothing about his/her organization. You want to show your prospective client that you have carried out all the necessary research about the company and know exactly what they need.

Your methodology and pricing
The methodology is the strategy you will adopt in solving the problem, while pricing is how much it will cost to achieve it.

Formatting a Business Proposal

1. Title page
Every business proposal should begin with a title page. Title page contains your company name, company logo, contact information. In addition, it contains the information of your prospective client such as the name, and also the date it is being submitted.

2. Table of contents
Adding a table of content to your business proposal gives it an awesome touch. It makes it easier for whoever is reading through to locate contents within the proposal. Having anchor links that automatically lead to any area is an added advantage; this only works if the proposal is being submitted in PDF format.

3. Executive summary
Your summary is a great way to sell your business or whatever service you are providing. With your executive summary, you can convince your prospective client on why you are the best fit for the job.

4. Statement of the problem
Here, you state the problem being faced by your client – which is why they require your services. In order to get things right here, you need to have a clear understanding of what it is they need and why they want it. if this is well-executed, it gives your client the impression that you know all there is to know about the challenge they are facing.

5. Methodology
In this section, you state measures and strategies you are adopting to tackle the client’s problem. How will you go about proffering a solution? Take your time to go into details but be careful not to include unnecessary information so as not to wear them out.

Continue reading at... https://www.sme360.ng/2020/05/12/how-to-write-a-business-proposal-tips-and-examples/

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