I see people make posts like

"How to become rich, or how to make money.

Find a big enough problem

Discover a solution.

Market the solution.

Make bank"

Or something close.

Some may even tell you to market it to 100,000 hyper targeted leads. �

Or something like

"Sell a 10k product to 10,000 people, and you'll make hundred million Naira"

It's not that it's untrue.

But

Hehehehehehehehe.

Haq haq haq haq haq.

That supposedly short three step process takes masters months, even years.

And you throw it at beginners and expect them to go run with it and make money?

�

For the "Sell a 10k product to 10k people and make 100 million" gang, do you know what your product and company will go through in order to fulfil 10,000 orders? �

Including queries and support.
.
�

Find a problem.

Discover a solution.

Market the solution.

Finding a problem is cheap and easy. We humans complain for a living. That's free market data.

Discovering a solution can take so long, if you're trying to innovate. You may even need a team.

If you can't afford to hire one (which is the case with most beginners) you'd have to sell the dream.

Now you need to learn negotiation and making offers. (Don't forget it's still a three-step process �)

I've been trying to change the info in my e-book from text to video format. It has taken me weeks.

And that's a simple product. Very simple.

Marketing the solution nko?

Lol.
People dedicate teams to this.

People dedicate their working careers to this.

To show you how serious that part of the "three-step process" is.

Do you know copywriting?

What about offer creation?

What about Web Design and Development?

What about Email Marketing?

What about Sales Page design?

How many Wordpress plugins can you play with?

Do you Facebook ads?

Google Ads?

Retargeting nko?

Soap Opera Sequence?

Seinfeld emailing?

You know how to set up Paystack or Flutterwave?

If you hit the 3 million Naira payment limit on Paystack, do you have a registered company to help you unlock unlimited transactions?

If not, do you know how to handle CAC registration?

Or you can afford to pay a lawyer to do it?

Can you even manage a community?

Respond to support questions and queries?

Refunds nko?

Hope you have a reserve or something.

Do you know how to make videos?

Screencast.

What about talking in front of a camera to shoot your video ads?

I could go on.

But I won't.

This is what people call a "three-step process"

And then throw it at beginners.

Nawa ooh.

This life.


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Your Friend
Timothy Moyofola
(Timmie-kettle)