If you own a business, you might want to brand it up to give your business its identity, to give it that uniqueness. Branding encompasses everything about your business. From the brand name, to the logo, to the taglines, to the type of services you render to the ways, and manners you render those services. Generally branding is what makes your business different and stand out from that of your competitors that produce similar things or offers similar services as you do. It's what makes companies like Amazon, FedEx, Nike, Microsoft different from their competitors.

There's one aspect of branding that I want to talk about today. It is usually the most ignored because people don't really know its relevance. It is taglines.

What is a tagline?
It is that awesome two to three words that help companies relate with their customers. It is what a company uses to stay in the hearts of its customers.

A tagline is a short memorable description that clearly communicates the brand message. It is often presented in conjunction with a brand logo. A tagline goal is to attach significant, lasting meaning to the brand in a way that resonates with the consumer. You use a tagline when you want your customers to think of you any time they hear certain words. For example, I cannot hear the word Life's Good and not think about LG. If your tagline is right, it can make sales for you without you having to explain what your services are. Take KFC's- it's finger licking good. KFC doesn't need to explain how their chicken or food tastes, seeing this tagline will give you a mental picture of what to expect from eating KFC. If your brand projects originality, you might want a tagline that shows originality, one that encourages people to be themselves. For example “be the best you can be!”
Your tagline doesn't necessarily have to be new or freshly invented. It could be from a trend, a song, a movie, anything that sums up your brand. Nike's “Just do it” tag was coined from a convict's last minute words.

Apple
When Apple came up with this tagline in 1997, it saw a huge boost in sales and in its stock prices. It gave the brand an immediate innovative perception, and it followed this up with the release of unique multi-colored computers, and many more revolutionary designs since.
Apple truly thinks differently!

HAVE YOUR BUSINESS PROPOSAL/FEASIBILITY REPORT DELIVER TO YOU WITHIN 48 HOURS WITH FREE CASH FLOW PROJECTION AND FUNDING TIPS AT AN AFFORDABLE PRICE.
Do you want to expand your business, be more competitive in your industry or achieve certain goals?
If you answered “YES” to any of the above, you need a business plan! Whether you've just started out or been running for years, business planning can be the key to your success.
Developing and articulating a good business plan/proposal makes your business ideal to have a focus, direction, defines your objectives and maps out strategies to achieve your goals. It helps you know upfront about you capability of running such business, highlighting all the requirements and projected profit/income streams at a glance. A business plan is a living guide that every business should develop as the business grows and changes. Successful businesses review and update their business plan when circumstances change. A business plan thus assist in seeking finance for your business either through banks or investors, showing them why they should invest in your business.
Why don’t you contact us today at DOLAPATH GLOBAL SERVICES for you detailed BUSINESS PLAN or BUSINESS REVIEW.

We will help you develop/review your business plan that will help you comfortably start your business idea and/ or expand your existing business while exceeding your expectations.
We’ve had previous success stories in the following business areas:

Cassava Tuber Farming And Production
Cassava Starch And Flour Production
Plastic Production
Plastic & Aluminium Tin Can Recycling
Soap Production
Palm Oil And Palm Kernel Oil Production
Tissue Paper Production And Packaging
Jumbo Reels Production
Dry Cleaning Services
Pharmaceutical Drug Production
Pure & Table Water Production
Bread And Pastries Production
Printing / Advertising Services
Block Production
Juice Production
Snail Farming
Cat-Fish Production. E.T.C.
Why don’t you reach us today and be a part of our many success stories.
Principal Consultant: Olusegun Oladeyi
You can reach us via:
Email: dolapathglobal@gmail.com
Twitter: @Segzyyy
Call/Watsapp: 08067627940.

Thank you.

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